Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category

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February 1 is here, and that means Valentine’s Day searches are set to begin surging right up to February 14.

New data from Bing provides key trends on Valentine’s Day-related searches — including gifts, candy, flowers, restaurants and jewelry — and ad performance to help guide marketers’ efforts in winning over consumers in this year.

This week will see more activity than last week, but the real surge in searches happens in the final week before Valentine’s Day. Looking at last year’s search history from Bing, the final-week spike was more dramatic on desktop than on mobile in 2015, On desktop, searches in the final week (February 8–14) increased 77 percent, while mobile searches rose by 71 percent from the prior week.

valentines day search trends bing ads

Overall, mobile accounted for 32 percent of Valentine’s Day-related searches and 17 percent of clicks on Bing last year.

The Bing data show that Valentine’s Day Gift-related searches peaked on February 11 last year, while candy and chocolate searches didn’t top out until February 13.

Surprisingly, jewelry searches skyrocketed from February 12 right through to February 14. These differences point to the need for customized budget and bidding strategies depending on the types of terms and products advertisers are competing for in paid search.

valentines day searches by category

Overall, click-through rates were highest between Februrary 10 and 14, averaging 4.9 percent. On desktop, click-through rates peaked in the afternoon of Feburary 12 between 2:00 and 8:00 p.m. On mobile, last minute-shoppers and reservation-makers drove CTRs highest on Valentine’s Day between 3:00 and 10:00 p.m.

For more Valentine’s Day data, including ad copy and keyword insights, see the full presentation from Bing on SlideShare, available here.

The post Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category appeared first on Search Engine Land.

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  7. Patrick B.^Its a nice shirt .. however after the first wash&#44 at the bottom of the shirt that goes around your waist .. the thread has came out … I’d say at least half of it a good 6ft length .. clipped it off .. so half the shirt now looks hemmed while the other half looks ragged*update .. I received one of those submit a review email .. I responded to it stating I already did and unfortunately it wasn’t a great review since the shirt was coming apart after first wash.. they responded by apologizing and asking for a picture which I gladly sent them a picture. Once again they apologied for issue and stated they are sending me a new shirt.So great customer service .. and as long as the new one isn’t defective I will be happy~4|PaynelessPC^Don’t expect to wear this to the club or get attention except for running errands or taking your car to the dealer. Good fit sizing but very thin shirt. That’s what I wanted so I marked 5 star but others might not agree with my unpaid opinion.~5|TTS^Mine is nice cloth&#44 logo looks great and fit is perfect. I didn’t think a nice $15 t-shirt was possible.~5|Ermida^First of all the shirt was completely wrong. The logo wasn’t even what was pictured&#44 it was a completely different shirt. Also I ordered a case as part of this order and it wasn’t at all like the picture as well&#44 it looked like a picture printed off of the internet and glued to the back of a cheaply and poorly made iPhone case. I am extremely disappointed and will never order from this company again~3|Mark Lindemann^Good fit&#44 washed it several times & dried it hard to get it where I wanted it.~4|sas gheorghe^I was expected more &#44 I mean quality&#44 its Mercedes~3|Johnny Davis^like it very much~4|jason lee^Iron-on is on the thin side&#44 but I’m happy with the size and price.I don’t mind giving Mercedes the free advertising because I love my Benz.~4|Amazon Customer^The quality of the printing on the shirt is very poor & faint!~4|Bandroom^d~5|

  8. Marc^This was the THIRD Despicable Me shirt I purchased for my son’s second birthday. The first one was also from this seller and was titled as a toddler boys shirt and was clearly a girls one. The second one was from Target and didn’t work out. This third one I bought because of the color (our whole family was going to wear DM shirts and I wanted them to each be a different colors). In this picture&#44 it looks like a light blue&#44 but it is not. It is a very deep and vibrant royal blue. And my son — who is 2 years old&#44 weighs 29.5 lbs and is 2 feet and 10.75 inches tall wears 2T in most clothing — wore the 4T in this. He could have maybe gotten by in a 3T&#44 but definitely not 2T. If you like a bright blue and know to order a size up&#44 you will probably like the shirt. But if you are buying it based on the color seen in this photo&#44 be prepared for disappointment.~4|aurica^The shirt is very cute and the colors very vibrant. The reason I’m giving it two stars is because it’s very uneven in the back – it’s about an inch shorter than in the front. My child loved it so much&#44 ripped the tag right away&#44 which is why I can’t return it.They should definitely check the product before shipping a shirt that’s not cut properly.~4|Michelle^Color is not as show.We got dark blue&#44 and I really wanted color from picture!!! took small for my 3 year old (40 inche&#44 40 pounds)&#44 looks a litlle too big too.~4|stacy^My son loves this shirt&#44 so for me&#44 it was worth the buy. However&#44 it does run a tad small. I purchased a 3T expecting him to have to grow into it a little but the shirt fits him more like a 2T now. Not a big deal&#44 but I would go up a size for sure. Also&#44 the color is nothing like the “baby blue” in the picture. It is more of a deep royal blue. Again&#44 not a big deal&#44 just makes the listing a bit inaccurate. If you order a size up and are ok with royal blue&#44 you should be a happy camper – er minion?…..~4|Holly^This shirt was adorable. My 3 year old loves it. The colors are vibrant.~5|Nicole Marino^My two year old son loves minions and this shirt is perfect for him! Especially since he is my little cutie and is very mischievous.~5|beets rock!^My grandson loves it. The fabric is quite nice and not flimsy and cheap feeling.~5|snafoozie^Measured more like a 4t. Bought it for my 2yo girl whose about 25pounds to wear for her birthday. 5t was the only size left. It was baggy but not like other 5t. Just tied it up in the back with a hair tie and she was comfortable all day. Too cute. The quality itself was good. Thanks~4|HBAH^My son loved his shirt! However&#44 the color was not what I expected. It is definitely darker than what’s pictured – more like royal blue.~4|Posey^We loved the look of the shirt but it barely fit. I would recommend buying a size larger than the child is currently wearing.~4|

  9. Amanda M.^Love it&#44 thanks!~5|diana^good quality.~5|Herman Anderson^After washing&#44 it shrank unevenly making the print uneven. Tossed it in the trash.~3|Jennifer Miller^The shirt is true to size. Great quality. It was the perfect gift from my kids to my dad. Thank you!~5|Hannah Branum^We bought this for my dad for Christmas from my son and he loved it. It fit perfect and the navy color is almost black. Perfect tshirt for a Christmas gift.~5|Yvonne valencia^Great shirt awesome fit~5|Amazon Customer^Great gift idea. You get what you pay for~4|amy^On time delivery and my father loves it. My daughter gave it to him as a Christmas gift~5|Erica Marko^Very happy with this shirt &#44 purchased as a gift and true to size like I was hoping !~5|Tori Smith^Received this item quickly and in perfect condition. Gave this as a gift and it fit perfectly.~5|

  10. April Hadskey^I just received the birthday shirt and it is very nice! I ordered the blue in the 12 month size. Its a tad big on my son but still looks good on him. He is 19lbs and 30 inches long at 12 months old. Excuse the drool marks. I’ll add a pic of it on him if I can get him to cooperate!~5|J. Jones^The shirt is really cute and fits comfortably on him which is what I wanted so he has a little room to grow during the summer. The color I chose was black and it came true black and the letter and wording were on perfect and look like they’ll hold up through washes.~5|diane Mendoza^Color is a little more vibrant than photo appears. Great buy.~5|Amazon Customer^I was pleasantly surprised by how soft the fabric was and how it was true to size. I feel many times i buy these types of customized/pre-printed t-shirts they’re some cheap brand and are very small and rough and end up shrinking. This has held up a few washes so far&#44 no shrinkage either.~5|Jlowe16655^Very cute and good quality. Would recommend to anyone~5|Sonia^We love this shirt. Fits perfect and it is great quality.~5|Kathleen B^Loved itSo cute for my big guys birthday~5|Pamela Himebaugh^Looks great.~5|tamara^Got this shirt for my sons 1st bday…purchased 12 month shirt. it fit perfectly definitely true to size. The material is soft..I have washed the shirt sense then no fading or peeling of the lettering on the shirt~5|Amazon Customer^Late&#44 not to size…worthless~3|Amazon Customer^I love the shirt I got all kinda positive feedback from people… and that’s strange where I live. Don’t be afraid you know the difference between right and wrong.~5|Odds^Got the response I was hoping for. Nice T.~5|Joeski^perfect&#44would buy or recommend again~5|J.R.^Excellent quality GREAT PRICE!!~5|mikeylikesit^I bought this shirt to annoy all the liberals in Colorado ! Works great !! Fits well~5|Honest Advice^Size XL always works for me but these are too large. The seller worked with me for a return and replacement with smaller size. I am completely satisfied.~5|Marshall B^Chinese XL is like US Medium~4|Amazon Customer^Nice shirt~5|terriyounkin^Great!~5|

  11. Edd Anderson^Nice cap for money. And while from China&#44 none of issues that I usual have with garments from China. No odor&#44 dangling strings or other things that could ignite my ire.No its well made&#44 fits &#44 after a bit of twisting and tweaking fits me&#44 delivered in a sealed bag product was clean and new as it should be.Please take note that I do take in consideration the price point when I review. To be precise I am comparing this with similar priced items.~4|Christopher Tran^Functional hat&#44 but cap is a bit small. I have a smaller head&#44 and the base of the hat doesn’t go down to touch the back ear. At most you have a millimeter of space above the highest point of your ear.~4|book collector^I had originally bought this for my son&#44 but it fits me perfectly so I’m keeping it. I love that is sits a bit higher over the ears than a traditional ball cap. Very comfortable. Great neutral color. Wonderful for ponytail days.~5|Katrina Wedding^This is a great little hat. I am female&#44 with an average sized head&#44 and the adjustable Velcro straps work well to customize the fit. I chose the cactus color&#44 which is paler in person than in the picture&#44 but I still like it. A light olive green. My favorite thing about the hat is that it doesn’t stand too high on my head like a trucker hat or some styles of baseball cap. It has a cute&#44 snug fit&#44 and it is a pretty color. Just right.~5|Chica^Does not fit a standard size women’s head. Way too big.~4|Karen^Great hat&#44 good construction&#44 fits well&#44 and looks good. Quick service and adequate packaging. All around good!~5|MomMom^Great cap for the price. Fit my husband perfectly. He will order more in different colors.~5|katrina^I love this hat.. it’s comfortable and adjustable so it fits perfect.~5|Ali Bee^Needed a hat for sun protection because I was doing volunteer work outdoors. The job is done but I find myself still rocking this hat because it’s cute and an easy addition to a casual outfit. The hat is of decent quality. It’s not stiff so if you’re looking for a more rigid hat&#44 this isn’t it. I also like that it’s adjustable and there’s room to fit a ponytail through the back. If you want an inexpensive yet well made hat&#44 snatch this one up!~5|Kat Brandau^It’s a little big on my head&#44 but the low profile means it’s not pushing my ears out. It’s comfortable and adjustable.~4|

  12. bak511^Not only did this shirt shrink to half its size after cold water wash but the plastic pieces of the designs developed holes. A scratchy material before and after washing; threw into trash immediately. Obvious why it was so inexpensively priced and definitely not gift worthy before or after laundering.~3|Edmee^Wonderful shirt for a 7 y/o boy. Soft and fit well.~5|Rebecca^My 2 year old loves it and it fits great!~5|

  13. Rob^Like the way it fits &#44 like material &#44 snaps are a little weak but should be ok . I’ve only worn it without the flaps &#44 I haven’t put it to the test as far as sun protection goes .~4|jmb^It does what I need it to do but it’s just sized very large. Thankfully the band is adjustable so it stays on. Looks ridiculous with how much extra hat there is on the crown but again&#44 it keeps the sun off. Large bill & removable flap really do keep the sun off.~3|Christopher P.^Too small. I guess I have a big head.~4|Manuel Mora Picado^They are of good quality&#44 however&#44 the sizes are a bit large.~3|kim^got it for my niece she loves it… lost it&#44 had to buy her another one.. she works outside~5|Peggy Boynton^It ended up as a great gift&#44 because it did not fit. It was just smaller than expected.~5|Steven F^Works ok. Does a good job of blocking the sunlight.~4|BigDave^Fits well. Light material&#44 good coverage. I like it;)~4|Anonymostly^This is pretty good for a removable flap.~4|Amazon Customer^perfect!~5|

  14. llstayer^The shirt is not made of cotton&#44 but out of some kind of synthetic silky material that is horrible to touch. I would’ve left a better review if shirt had met expectations despite the 6 weeks it took to receive.~3|Debbie Plyler^My son is 6’4″ and probably about 155 lbs. I usually buy an X-Large just for the length. But this ran pretty small in XL. It’s a very slim type fit on him.~3|Amazon Customer^The black writing and pictures are a little hard to read against the gray.~4|Amazon Customer^I think they were a little too big for a medium&#44 but they still look really good and it may shrink smaller.~5|Tyler Huffman^Shirt fits perfect. True to picture looks exactly like it! My son will love this on his birthday!~5|Jack^The shirt material was nice.~5|Judesx7^My grandson loved this.~5|Jen Fitzsimmons^comfy and fits well~5|Jen & Uriah^Exactly as described!~5|Vicki M. Ferrell^Great item. Fast delivery.~5|

  15. N. Bartl^Good shirt~5|Chris Murphy^I know this was probably out own fault but the shirt stained very easily from sunscreen. After being washed it was apparent that the sunscreen had discolor rd it a little. As a shirt that’s work at the pool or beach I expected better.~4|Ted^Just as described.~4|Sarah Hansen^could be a little longer – overall very satisfied. Washes well and did not shrink~5|Leigh W.^Didn’t shrink&#44 good material&#44 dries quickly&#44 and for the price–totally worth it.~5|Zoe^Love it~5|garlett^great product~4|

  16. Kenny^This is the best Batman T-shirt ever. The design is muted so it can’t be seen from across the street but it looks great when up close. If they offered a L-extra long I would have ordered that but I’m happy with the XL.~5|William^This is a good tee for the money spent. Graphics are of good quality that should hold up well. As one reviewer stated “you won’t see it from across the street”&#44 but Batman preferred anamitaty himself.Very satisfied with this purchase.~5|Sara^Bought this for my hubby for his birthday. He LOVES it! It fits great! He is 5’10&#44 147 pounds&#44 and a small fit great!~5|Userpossiblyknown^Bought this for my husband and had to return it for a bigger size. Haven’t been washed it so I’m not sure how it will fare (although I generally air dry tees)~4|Kat^This shirt is well-made and fits just fine. Have gotten many compliments.~5|Larry Taylor^So happy a company has it “Right” Too often company’s think the customer is not number one. As always on previous purchases&#44 delivered as promised&#44 actually early&#44 and this shirt totally rocks. Thanks again Amazon and all involved.~5|M. Steinberg^The Fit is a little large but in a t-shirt that is ok as they usually shrink and then this will be perfect.Love the graphic on it and how it looks in person. Quality T-Shirt. Very happy with this purchase.Looked great at my Son’s Batman Birthday Party.~5|Misty Garcia^My guy is a complete child when it comes to Batman. He LOVES this shirt. Fits as expected&#44 made grown man squeal like toddler.~5|Mark Frost^Great bat man art on a t-shirt is only a click away! I wore this to my nephew’s bat man themed birthday party&#44 and needless to say&#44 I was the only one wearing this very cool illustration of the caped crusader! Instant hit with true bat fans!~5|eli^Great shirt~5|

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