Turning Pay per Click into Clicks that Pay Off

Use AdWords intelligently, and you can discover a useful tool for bringing valuable visitors to your website. With that in mind, let’s shake off all those fuzzy untruths and get closer to my three real truths of Google AdWords.

Constantly changing elements in your PPC campaigns is like day trading stocks – you’ll occasionally hit upon a good idea, but you’re also likely going to end up toasting your ad budget in the process. Certainly, some adjustment is smart, but probably not as much as you’d think.

Success with pay-per-click advertising is about relevance and quality – when you lose sight of that, it’s easy to get into the habit of micro-managing every element of your campaign to the point where you’re swapping keywords, changing headlines, and increasing your budget continually, without any sense of whether these changes are actually helping you or not.

Once you start looking for instant results, you can overlook the bigger trends and opportunities that are right in front of you. For example, many marketers will fall into the trap of creating dozens of ad variants (causing a need to filter them with negative keywords), without ever thinking of how those ads or words align with the content that’s found on destination landing pages. If those elements don’t match, or the searcher’s expectation isn’t met, lead generation is destined to suck.

There’s always room for experimentation and testing, but if you’re making changes on a daily basis, you’re unquestionably doing it wrong.
Truth #2 Your AdWords Quality Score is a Diagnostic Tool, Not a Performance Indicator

Google’s introduction of the quality score system was groundbreaking in many ways. The search engine giant realized better ads are a good thing for everyone,so they put in place a system where higher-quality ads earn a higher rank (and lower costs-per-click, better ad positions, and eligibility for improved ad extensions in the process).

All of this is great for searchers and advertisers alike, but many marketers (PPC firms and SEOs as well) don’t understand the real concept behind Quality Score, and focus on all the wrong elements as a result.

AdWords Quality Score doesn’t tell you how well your ads and campaigns will perform, just how well you are matching a set of pre-defined metrics. Your real goal should be to focus on generating a positive user experience, which leads to engagement, return visits, and other equally wonderful things (for example, sales).

Another way to look at this is to think of your Quality Score as a leading indicator. It’s three main components are ‘relevance’, ‘expected click through rate’, and ‘landing page quality’. Examining each of these is just a way to quantify the key question: what level of “user delight” is there for the searcher who finds your page? How happy is he or she going to be with their decision to click on your ad?

Beyond that, it’s just a matter of managing the optimal number of ad variants for quality. To that end, it helps to remember that…

The user’s device: does matter
Relevance to the user’s intention: does matter
For newly-launched keywords, your performance on related keywords: does matter
How you structure your AdWords account: doesn’t matter
Whether or not you run your ads on other networks: doesn’t matter
And, your ad’s placement on the page: doesn’t matter

Truth #3 AdWords Work, When You Put the Right Things First

The old advice to college graduates is: “do what you love, and everything else (like money and success,) will follow.”

In the world of AdWords, we could tweak that to: “do what’s best for your prospects and business, and everything else will (or at least should) naturally follow.”

“The fundamentals of your marketing plan, and the principles behind building a positive user experience, are far more important than any algorithmic score. And, aren’t likely to be improved by constant tinkering.”

There are sometimes going to be differences between what you see in the results of a real-time auction and the Quality Score indications that appear in your account. You’re always going to have some idea of how you’re doing, but be careful not to “chase a number” because the real goal of your campaigns is to meet customer expectations and be profitable, not to impress some software.

When your marketing is relevant, compelling, and focused – when you write ads that are interesting to your most important customer personas and deliver on what you promise – then you can be confident users will respond and your AdWords Quality Score will be perfect, no matter what the number says.
– See more at: http://www.socialmediatoday.com/social-business/turning-pay-click-clicks-pay#sthash.MeqzNIV6.dpuf

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  3. Amazon Customer^We purchased 3 – after reading reviews we opted to order 2 sizes up- 1 usually wears a LG/XL and a 2x was almost too snug… The other 2 usually wear XL and the 3x fit like a XL …. I’d HIGHLY suggest ordering up 2 sizes! And DO NOT DRY!! They are cotton and will shrink to doll sized! But- I did love it and great quality- print was awesome and not cheap cheezy looking- picture shows one of us that normally wears size 16 jeans/XL tees and 36-38 band in bra wearing a 3x size! As u can see&#44 no way XL would have worked~3|Kindle Customer^The quality of the shirt is pretty terrible. The neck looked really stretched out and the proportions of the shirt were really off. Small sleeves/armholes and the body of the shirt was huge with no shape.~3|Real-life Reviewer^I expected this shirt to run small&#44 like online sizing typically does for sites where you can design your own shirt. I am a female who typically wears 18/20 top so usually buy 2X in tshirts. I purchased a 3X instead and it was much too large. No big deal since it’s just a t-shirt&#44 but for anyone who wants a proper fit&#44 go with your standard sizing here.Shirt is nice and comfortable and washes up well&#44 with no degradation of the design thus far.~5|Cassie W^Had to order a larger size than I normally wear to fit comfortably&#44 otherwise it was exactly as pictured.~4|Kandy Kane^Buyer&#44 beware! This shirt is NOT an adult shirt. I think it may be for juniors or perhaps children. Or possibly&#44 it is Asian cut. Regardless&#44 it is super small! I ordered an Extra Large because I wanted a shirt for the 4th of July that would be big and roomy. It was so small and tight that I could not move my shoulders once I was able to pull it over my head and it smashed my bust line. It is a cute shirt but do not recommend this for adults.~3|IHS^Got this shirt right before the 4th of July and loved it! I ordered a large which gave me a lot of room. I could have gone down a size but the loose look was fine! It wasn’t baggy but if I wanted something more form fitting the medium would’ve worked.The shirt is exactly as shown in pic! I loved the distressed flag on the front! It’s something I could wear again on any day. Definitely worth it!~5|Leesha Smith^I was happily surprised by the quality of this tee since it was inexpensive.~5|SunnyBrook^Nice quality. Doesn’t look cheap. I had hoped it would be longer length. It is just t-shirt length&#44 which is probably to be expected.~5|loriks^I purchased this as a birthday present for a good friend of mine. She love the shirt and told me that if it was perfect and after washing it it’s still fit exactly and she wanted too. I’m glad I got to give it to give it to her and so happy that she liked it. I received this promptly and inplenty of time to give it to my friend!~5|Adan^Shirt shrunk with first wash. Love the design work.~3|

  4. CHISKA^Love this shirt&#44 looks great on me and it was perfect fitted on me. The cloth and texture makes me feel comfortable wearing it. It was beautiful than I thought and I do really love printed flag U.S.A. design. It’s another collection. A perfect costume for today Fourth of July. I am very much happy with this purchase. The price is worth it.~5|Janice^Decent quality for the price.~4|MarkInSJC^Vivid bright colors! Perfect for my new US citizen girlfriend…~5|Cathy C.^Wanted it for 4th of July–it was perfect~5|Claire Hudson^A hit on 4th of July~5|Devyn Williams^I got an XL so that this would be baggy… It was super snug and too short. I’m tall (6 ft) but in no way am I over weight (160)… This fit was more teen and NOT for women.~3|Happy Mom^Very disappointed that the sizing was off. It was much too small. Gave to my sister who is a size medium. I ordered an XXL. BE AWARE OF HOW SMALL IT RUNS.~3|B. Strasburger^I should have read the reviews on this shirt. About half the size it should be. Cheap fabric. Not as expected at all.~3|Kat37^In what country is a U.S. size 8 considered an X-Large? A beautiful shirt&#44 but ONLY for women size 0 to 8 in the United States! That’s a shame!~3|Erika Ranka^I normally wear a medium and I should have ordered an XL. It runs really small. The material can’t be stretched either.~4|

  5. Tilan Chan^The color was different from what I expected. It looks too luminous. I ordered a medium size shirt&#44 but it fits too lose&#44 looks and feels like a large shirt. FYI&#44 The large graphic is in the back and the small graphic is in the front.I received this item at a discounted price for an unbiased review~3|Pamela Cadle^The picture on the front was not in the center but not over the pocket area either very odd placement. Also the design on the back was not straight either. Guess I got a dud. Tag was cut out of shirt so that a peace frogs emblem could be stamped there instead.~3|jkbull^I got this for my child’s teacher. I loved the look of it. It did seem kind of big for the size. Good quality overall.~5|John Jeffrey^My girlfriend is a teacher at a day care and this works perfect for her. The kids and parents got a kick out of it. It fits her well. Material is a little thin&#44 but most shirts are these days. Great shirt overall.I received a discount for my honest review.~5|Rhonda Ray^The shirt fit nicely until I washed it. It shrank quite a bit in both length and width. Not sure I can wear it again. I washed in cold water&#44 but made the mistake of drying it. It is at least 2 sizes smaller.~3|Amazon Customer^Shirt came with stain on it ??~3|SHERYL^This shirt is adorable! The cotton knit appears to be sturdy and the design is too cute. Teachers: get one before they are gone!~5|Christine M Gallagher^Cute&#44 but I guess I didn’t realize it was in men’s sizes&#44 and I ordered an XL&#44 which was too big for me! Good material&#44 and I got a lot of compliments from my fellow teachers!~5|Amazon Customer^Nice shirts. Just what I thought they would be.~5|Jessica^Purchased for my daughters Kindergarten teacher. She is such a nice lady that loves these types of cute sayings. I purchased this on a discount in honor of my review…~5|

  6. Old^The hat is excellent. Quality is good&#44 rich color and very good stitching. Arrived in a good container so that the hat wasn’t misshaped or crushed.The only drawback was the price&#44 basically with the shipping it was more than I really wanted to spend&#44 but in the end I am glad I purchased it.Edit: Forgot one thing&#44 it says it’s a BLUE Air Force cap&#44 wrong&#44 it’s 100% BLACK with the Black patch on the front with the lettering.Looks good but it is Black&#44 not Blue. One star off for the color.~4|Kendal^Very nice hat but yes&#44 it’s black&#44 not blue. I’ll still wear it proudly!~4|Robert Wilson^Happy with the hat and will order again when this one wears out. Thank you. Robert Wilson (Helen)~5|Fritz^Product performs as advertised and the quality/workmanship are excellent.~5|David Wickwire^I LOVE THIS HAT.~5|Bo^My wife likes it better than my other hats.~5|P. J. Lebiedz^Exactly what I wanted&#44 Thanks.~5|Ferdinand Lachance^Beautiful hat&#44 fits well and very fast delivery~5|Bill^Very happy with my purchase. Would buy again.~5|Mikeee^Nice hat~4|

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  8. Taylor Walker^It’s a common theme I saw with this shirt among the reviewers.The sleeves ARE weird for a shirt of this type.The shirt feels fitted like a suit&#44 and if you’re standing in a normal posture&#44 it looks great on you. The oddness comes with range of motion.The material isn’t quite as flexible or stretchy as other name brand shirts i’ve ordered&#44 and since the shirt is fitted like a suit… then LIKE a suit&#44 it is a tad rigid. When you raise your arms&#44 the sleeves sort of retain their shape&#44 so you get what I can only describe as the “suit shoulderpad lift up” when you raise your arms.This aside&#44 the shirt does have a good purpose for the price.Name brand shirts are expensive. I run a lot in the mornings and hike/rock climb on the weekends where I want a shirt that has unnoticable range of motion.I basically save my good shirts for the 1 or 2 days a week i hike/climb&#44 and use these shirts for the 4 to 6 days that I might run&#44 because for running&#44 they’re just fine and still fit great&#44 unless you run while doing windmills with your arms&#44 then it might feel (And look) weird.~4|Peachy Panda^purchased this shirt for my son. He is into a lot of sports and sweats horribly. I hoped this shirt would help keep him dry and cool. I was not disappointed. He says it is comfortable&#44 and really does keep him dry even in this awful hot florida summer. It is breathable and looks nice. He was very happy with the fit of the shirt too. my son is 6’6 and the 2xl fit perfectly in length and width.~5|Benjamin Brian^I’m in law enforcement&#44 and wearing a t-shirt under the uniform shirt and kevlar vest is a must! This shirt is awesome! Nice and cool&#44 and moisture wicking! Fits perfectly&#44 so it doesn’t come untucked! Don’t be fooled by the name brands out there! I’ve had under Armour shirts&#44 and sure&#44 they’re NAME BRAND&#44 but this shirt does the same exact job!!! There’s just no Under Armour logo on it&#44 which nobody would see anyway&#44 under my vest and uniform shirt~5|Christine^I purchased this shirt on line for my husband because I’ve had knee surgery and can’t go out and shop. I was absolutely amazed when it was delivered so fast and also very nice. My husband asked me why did I get out of the bed to buy him something. This shirt is very sold and comfortable. I purchased him an XL and he normally wears a L&#44 but after reading all the wonderful reviews I had yo get it. ?The shirt is very well made. Nice quality.~5|Alex S^I bought this for my son. It fits true to size and is a real head-turner when he has it on. Perfect for wearing as an alternative to his soccer jersey for spring practices as well as just on its own. The color is vibrant and matches his teams colors. I agree with the other reviewers that the sleeves seem a bit odd and restrict some motion. We ended up stretching out the sleeves to help accommodate the issue. Still a great buy!~4|Mario^I like this t-shirt. It’s made of really nice material. It is soft but not very stretchy. It’s more for a slim body so if you are like me make sure to order one size up. This t-shirt is really made for running. It whisks away moisture and looks good all the time. No wrinkles like in cotton t-shirts. I like the color and the fit. Overall this is a very good t-shirt and I highly recommend it.~4|VS Pink Girl^this shirt fits my husband perfect he throughs it on with jeans and is ready to go he says its very cool and thin material and helps keep down the sweat he says it will be good to exercise in&#44 lol! although he never wants to exercise but i love the color the hunter green color is one of my favs and if you have some hunting gear you can through it on with that it鈥檒l match~5|Nadine Lee^I bought this for my son in law and he loved it. It is light weight material so it is not hot. He said it is soft and he liked that it is tag less. It fits him nicely and he looks good in it. He wore it for about four hours to a dinner and he said it was very comfortable. This is a great t shirt and I will be letting my family and friends now about it.~5|TD^This shirt fitted true to size&#44 looks nice and is comfortable well. The material used breathes well and is of good quality&#44 however I do not like the feel of it when my fingers are touching it. The fabric feels scratchy when I am touching it with my fingers and the inner sleeve is a bit short. Overall though&#44 it is a nice quality shirt at a good price.~4|Amazon Customer^Great item~5|

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  11. Elton Curtis^What’s great about this shirt is that it looks good without having too much overt advertising. You can see that it looks like a real university shirt&#44 but when you take another look at it you get the Star Trek reference. The black and charcoal color scheme works well too&#44 and it looks great when you see it in person.~5|Michael B. Beaumont^Fantastic shirt&#44 fantastic fit! LOVE this shirt!~4|Stephen Mayfield^Great shirt. Fits well. Soft&#44 smooth and comfortable. And how cool is the logo.~5|Debra J.^LOVE this shirt!~5|

  12. Annette^I the hat super lightweight and~5|HLiolios^Love this style hat&#44 this is no exception. I like that the flower is on a clip&#44 so you can wear it on other hats as well!~5|N. M.^The style of this hat was not what I’d expected. I’ve donated it to charity as it looks quite odd on my head.~4|Constantine^I didn’t know I would like it this much. I like it as much as my old favorite hat. Now I have two favorites~5|Amazon Customer^It was too a bit big&#44 I liked that the flower was removable.~4|Amazon Customer^like the hat not the bow.~4|Jane^It is very Cute.~4|Sagging Maggie^My golfing hat! Looks cute&#44 doesn’t help the game much but a fun hate to wear.~4|

  13. Bobby Rice^I’ve been looking for this shirt for a while. Good quality&#44 good fit. No complaints.~5|Amazon Customer^I ordered a 2xl and fit like a large. Terribly disappointed~3|Gemo^Good quality&#44 exactly as described. Quick shipping~5|Ernest C. Kemper III^Great delivery time. I love the shirt!~5|Nepofle^it is on the small side and it looks washed out~3|DLM^Nice quality. Arrived quickly.~5|

  14. Atom ant fan^Nice quality and sizing is accurate. My daughter loves Monster High&#44 so the shirt was a hit.~5|Andrea L. Marshall^My granddaughter’s birthday theme was Monster high! She loved this t-shirt! It went well with everything on her special day!~5|enounyugien couvoisier^Shirt looks good fits perfect to the t~5|Stephanie Rice-Wooden^Great shirt! Fast shipping and loved by my grand-daughter.~5|AC^Even when the shirt was first unwrapped&#44 the printing looked cheap. When I put it in the wash prior to wearing&#44 the lettering began wearing off — just balled up and flaked off. It was washed on a normal cycle and the shirt wasn’t even put in the dryer. Very poor quality.~3|Jennifer F^I could have gotten a size larger&#44 but I still love it. I read some people had issues when washing it&#44 so I was super nervous… but no problem here! I washed it inside out and put it in a mesh bag I have to wash my bras&#44 then let it hang dry. Came out perfect!~5|Mom of three great teenagers^Teen daughter who is obsessed with The Office loves it and wears it often. I like how the fit looks on her&#44 not tight or thin.~5|OldBookworm^The shirt runs really small. Barely fit the person I bought it for – afraid after the first wash it won’t fit.~4|Amazon Customer^I bought two of these shirts for my friend and I because we attended a book signing for Rainn Wilson (aka Dwight Schrute). Not only do they fit as expected&#44 but we received many positive comments on them at the book signing event. We were seated in the front row and the man asking Rainn questions pointed out our shirts to him. It was amazing&#44 and I will continue to wear this shirt and display my Office pride!~5|jw^I love the show “The Office” sooooo much&#44 and this shirt was perfect! I ordered it right after I finished watching the entire series&#44 and it was a well-made purchase.~5|Avi S^Bought this as a gift and it was a total hit. If your a fan of “The Office” I would highly recommend!~5|pikapie55^Cute color. Cute shirt. Love the office. Runs small.~5|Amazon Customer^Only Dwight would give this shirt a one star.~5|Ashley Ruch^One wash and the DUNDER MIFFLIN completely cracked and came off. All the white spots were all over the shirt. Not good quality. Do not purchase.~3|

  15. FarAwayGalaxies^I was looking for a SOFT&#44 comfortable t-shirt for my Hokie Alum husband but all I could seem to find were those starchy&#44 stiff&#44 basic tees. This one&#44 however&#44 was exactly what I was looking for; the material is soft and cozy&#44 perfect to wear around the house or sleep in but also nicely made and presentable enough to go out in. He loves it! Fits a teeeeny bit on the small side.~5|Robert^great shirt&#44 great price!~5|Adam Gibson^Fits good and feels good~4|northcb^Very soft and comfortable shirt~5|L. Samuel^Super comfy and well fitting.~5|Ryan^Nice soft feel to the shirt&#44 good print&#44 and very comfy!~5|Fran A^Great Tshairt Great Price~5|Rachel M. Worley^Great quality shirt with a nice design on the front that seems like it will last and not peel off. My husband generally wears a size large and the fit on this was spot on.~5|momof3boys^This t-shirt material is super soft and comfy! I bought it for my husband as a surprise because he went to Georgetown University&#44 and he likes it very much!~5|Mattahoochee^Great Adidas shirt~5|

  16. SERGE^I have been wearing my Grey Flap Hat and it is better than I had hoped for by far. I am near 84 years old and have been fighting with skin cancer for many&#44 many years. I wish I had one of your hats years ago when I grew up on my Grandparents Farm working in the fields. I have ordered four (4) more hats from you folks but they have not arrived yet. Where I’m living now is the second worst place in the world for Skin Cancer (this is where my wife wanted to live – I wanted to go to one of the Pacific Islands&#44 and still do!)Your Hats are just what I needed&#44 “Thank You&#44 Thank You&#44 and Thank You again.” I plan on giving two of the hats you are sending on my last order to my Neighbor and his Wife&#44 we all live on four (4) acre lots and spend a lot of time out working in the Sun. Smooth Sailing and God Bless All – Serge. Smooth Sailing and God Bless All&#44 Will~5|WristWrocket^I bought this hat for general outdoor activities whether it be hiking or mowing the lawn or just sitting in the sun at the beach. Its light weight and breathes well and for those of us with fair skin it really saves the back of your neck from sunburn. It seems pretty well made for my use. If you are going head first though thicket/thorns when hiking or hunting it may not be up to your standards.Also I wear this in the milder parts of winter. It keeps the windchill down and can keep your head and neck warm but not the the point of sweating. I tend to have trouble with a regular scarf getting to hot around the neck or getting in the way. Also its easier to unbutton/unzip the neck of your jacket if you need a little ventilation after working up some heat.~5|Hudson Valley Guy^So far&#44 works well to keep these annoying flies that try to bite you.. Hudson Valley NY.. these flies fly an ever tightening circle around your head as you walk… they usually get you on the ears&#44 side and back of head/neck. The flaps&#44 which come to the end of your face and disrupt this. I can hear they bounce off the sides.. makes the dog walks much more pleasurable. I just wish the material for the flaps was a bit less stiff&#44 but maybe it’ll soften up with washing.The hat fit my large.. well&#44 extra large head. Many hats will constrict my head.. This is snug&#44 but comfortable on my maybe 7 3/4 – 7/78 head~5|Happy customer^It gets the job done. Although if they made the fabric in the back heavier and just 1 to 2 inches longer&#44 it would have been ideal. As it is light&#44 it sometimes stays up on it’s own without hanging down to cover your neck from the sun. And the fact that it’s a tad too short&#44 it doesn’t cover all the time&#44 just most of the time. Other than that&#44 cool hat.~3|HiDesertShopper^Excellent sun protection! We love in the high desert where the long summer season temperatures can average 110+. I put these wonderful hats in my bags for the homeless.Fit well&#44 full coverage and excellent price. Highly recommend!~5|Nick^I was a bit skeptical when buying this hat from reading all the bad reviews&#44 but oh my lord were they wrong. I bought this hat for about $4&#44 and with a four dollar hat you’d expect a piece of Sh*t to come in the mail but that wasn’t the case. The hat is well put together using nice clean material&#44 not to thick not to thin. Another thing is I have a relatively long neck but the flap still covers it fully; also it fits great and is very comfortable. Lastly&#44 it’s a pretty cool looking hat. I advise you buy this hat if you don’t want to spend alot&#44 I bought it because i only had like $8 left on my debit card lol. gotta go to the atm~5|GeekGod^A little tight for my big (XXL) head&#44 but I guess that will help keep it on when I’m driving my convertible (not really a fault&#44 since it’s only rated to XL size). Neck flap could be a bit longer. All-in all&#44 though&#44 it’s a nice product. Lightweight and comfortable with good sun protection. Haven’t owned it long enough to comment on durability&#44 but it seems well made. Great value for the price!Would be nice if someone would make one with a chin strap for those extra-windy days (or driving my midlife crisis sports car with the top down).~4|onna^My husband and I bought each one of these in different colors. I loved the green one. It was big on my head and I was surprised that it was big on my husband since his is 6’3″ and most hats don’t fit him well. However this hat has a cord in the back that allows anyone to adjust the fit and it fit perfectly for both of us afterwards.It is nice that I can wear the hat with the flaps in or out so I can be in the boat for a ride out in the early morning without using the flaps and it looks like a normal hat and when the sun starts hitting hard&#44 I take out the flaps. Great buy!I did not give it 5 stars because it covers the neck but it does not cover the front of the face as much as I wanted it to.~4|porkchop^Have had this item for about three weeks and so far it’s great! Mowed the yard last weekend (01 Dec 2012) and hat kept off what little sun there was.seriously though… it seems a well constructed hat but my 7 5/8 melon approaches the maximum capacity of this lid. material is a bit stiff&#44 which is exactly right for a totally new hat. neck flap is big enough to use as a table cloth or for bindlestiffing if desired. the only issue I have noticed is that it is REALLY grey.As of 3 April 2013 the material has softened from use over the winter and fits quite comfortably after I get a hair cut. Kept the snow blower blown snow from blowing down the back of my jacket all winter. Still not a whole lot of sun to keep off my balding pate but it’s early. The hat is still REALLY grey&#44 but I am getting used to it.As of July 27 2013 we have had plenty of sun and the hat is still living up to expectations. No burn on my head&#44 neck&#44 or face. What more could a fellow ask?~5|Yemner Reyjers^I love this hat. My girlfriend hated it. She actually tried to throw it away&#44 but I caught her in the nick of time. Sure it’s not the most stylish&#44 but did Albert Einstein look stylish with his crazy hair as he revolutionized the scientific world with his theory of relativity? Maybe one day people will realize they need to protect themselves from the sun and wear hats. Until that day&#44 non-hat wearers be dying of skin cancer&#44 and I will spread good&#44 non-cancer ridden genes to future generations.~5|

  17. true530hustla^1st the print quality of this shirt is horribly blotchy and opaque. I ordered a 2XL because people said order a size up and it is still only between a large or XL. Shipping was fast. Shirt was priced cheap&#44 but in this case you get what you pay for~4|Glenda Risinger-Champagne^I had to return this shirt for an exchange for a larger size&#44 but I love the shirt!~4|tracee symes^The sizes of these T-shirts run 2 sizes too small. My XXL fits like a L. Fabric is of lower quality. Seller does not make it convenient to return and is not interested in giving you a refund!~3|life is good^Shirt is good print&#44 doesn’t wash well. Shrinks. Turns into Boxy square&#44 order size up~3|sean Sampey^Great shirt~5|Amazon Customer^Love it??~5|Christopher Anthony Tiaga^Naturally I love this shirt because I’ve been abducted and raped by these guys. Big thumbs up on this one!!!~4|jigglyfunbooks^Good fit&#44 good quality&#44 fair price. Would buy from again!~5|

  18. J. Thurman^This is a great design and is a little more clever than the straightforward Flash symbol designs. I don’t really care for the material. It’s very heavy and stiff&#44 and a classic example of what I would call an “itchy” shirt. I have to always wear an undershirt with it&#44 but that’s my own cross to bear.~4|A. Bush^The shirt pictured&#44 is not exactly what I got. You can tell the screen print was done on a cheap machine. Edges of the icon circle are “cut”&#44 or squared off&#44 so looks like the circle isn’t all the way around. Not to mention the shirt pictured has a large image in the center.The shirt received has a smaller image of the “Central City Running Club” & the lightning bolt almost seems drawn in.Not what I was expecting. Package was in package&#44 originating from China.~3|jeronimo^The shirt quality is horrible&#44 it feels like a wanna be dryfit t-shirt. The whole shirt looks like it was made from the same printed cloth.~3|Jairo Sandoval^Pretty Much the worst shirt I’ve ordered on here. The colors are far from white and yellow. Seems like the printing process missed a step and never got finished. Don’t buy&#44 too risky and not real.~3|R.D. Mellott^Fun gift for cross country runners that are Flash fans. A great shirt to connect with others in the know without saying a word.~5|juanita^I like my tees a little oversize. So this tees was the perfect size for me.~5|jefxhoy^My son loves this shirt. Well made and comfortable. The size is a XXL.~5|douglas^Love the design&#44 good quality and fit. Great way to represent flash~5|Sue Townsend^Present for my granddaughter&#44 she loves it.~5|R. O'Connor^Love and surprised how many people don’t recognize it for what it is.~5|

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  20. Cyndle^I bought this for a white trash party and it came as expected. It is a soft&#44 comfy&#44 light cotton that is ideal for tshirts. For reference we got an extra large and my husband is 5’10” at 195 lbs(he carries his weight in his belly) and it seemed to fit true to size.~5|Juanita J. Cain^product arrived when estimated and quality is good. i would buy again~5|Amazon Customer^Let’s me show the world how great keystone is. Highly recommend. Do yourself a favor and buy one~5|Lyn^Material is soft and comfortable. The shirt is a little stretchy so it fits very well without being too baggy. Doesn’t shrink or fade after washing.~5|Kathy^Great soft Tshirt.~5|Mike Stys^Fits perfect~5|Amazon Customer^Fit way to small~3|Amazon Customer^Love all my Trump TShirts~5|Rich^Fit is good and proud to wear the name of the next president of the United States!~5|SHAWN KISSLER^could even get it on…~4|CoCo^Little Long for my liking but still good choice/buy! Colors good!~4|andre laplume^cheap quality~4|Called to serve^Nice~5|Lgerm^Love it&#44 looks nice and fits well~5|Robert C. Thompson^Love The Shirt And it Fit!~5|Brittney Escamilla^My 4th child… I mean husband is a huge wrestling fan and loves the Ultimate Warrior even more so this shirt was a must. The quality was nice and true to size. Has been washed 6 times so far and hasn’t showed any fading yet.~4|Jennifer A. Smith^Nice shirt made of good&#44 soft cotton. The colors are great. Overall&#44 a good shirt for the price.~4|NJH^Awesome~5|3fingerblaster^Fits right. Feels right.~5|pinseeker^Nice quality but I messed up and ordered the wrong size.~4|Amazon Customer^love it great shirt~5|Paige^Bought for my Fiance. Fit him perfect. TRUE TO SIZE~5|Danielle^I bought this tee for my brother. It fits GREAT. He loved it.~5|Amazon Customer^Good quality~4|Tori^Nice regular shirt. Not cheap material&#44 fits as it should.~5|

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  27. Ronando^I’m leaving the same review for all the shirts I bought from these guys.I love these old-school shirts! I can’t rave about them enough. I’m 5’7″ and wear a Large due to some muscle I’ve put on (and a little seal blubber) and have recently gone from a Medium. These shirts fit nice with a tube that’s not short&#44 exposing your gut&#44 and not too snug or too loose on the shoulders. And the screen print is great as well; with that old-school feel to it. I have about 5-6 of these shirts and will most likely be getting more. Great for wearing at the gym.~5|Kimberly A.&#44 Wright^My daughter Loves this! I am so happy this is available and I will be ordering more. I ordered a large (mens- as there are no women’s) and I thought it would be a bit loose. It’s not as roomy as I would have liked but it’s working. I know to order XL next time.~5|Amazon Customer^What can I say I love these novelty T-Shirts. People always comment on how cool they are and I enjoy wearing them. I think you would like them as well. Amazon has hundreds of different T-Shirts to pick from. Just type in ‘Novelty T-Shirts’. Good Luck !~5|Emily B^My teenage daughter fell in love with this shirt as she is a Reese’s lover ??. The material is great&#44 just the right thickness&#44 not too thin. It is listed as a men’s shirt but can work for women as well&#44 just keep in mind when deciding on the size.~5|Lisa Ann^You take a chance when buying clothes online…we were happy with this purchase. Looks nice&#44 and fits as a men’s large. My son loved it!~5|Jordan Magro^Bought this for my buddy for his birthday. He’s about 5’7 at 180 pounds and a little on the chubbier side.I got him a medium and it fit perfectly. Fitted on the shoulders and arms with room to breath around the stomach area.~4|IzaCOJO^My son loves Reese’s so that shirt had his name all over it. Good quality cotton and design&#44 and good fit. What’s not to like?! :)~5|Jennifer Dee^nice material and cool look. It’s a men’s shirt&#44 so a L was slightly snug around my 38 chest. So just keep that in mind.~4|NikkiP^Love it! It’s lightweight&#44 fits nice and I have already received several compliments. Reese’s is everyone’s favorite. lol~5|Susan T. Setzer^Very soft&#44 comfy t shirt. Love the logo&#44 fits well. Highly recommend it.~5|

  28. Yuji Heid^This hat is more than it looks on Amazon. You can guess at the price&#44 but this is a high quality strap-back that has a nice worn look. This hat has good construction in addition to materials. I have had this had for about 5 months already&#44 and the seams hold up without a problem. You can expect this hat to be a go to and survive whatever you do activity wise. If you want a weathered looking hat&#44 but don’t want to have to wear it for a year to get that look&#44 get this one. Feels worn as well with no abrasion that you usually get on brand new hats! That’s a plus! I have a size 8 head fitted size&#44 so this hat doesn鈥檛 fit too well with a full head of hair. You can get away with wearing it backwards&#44 but it will look stretched. I use it for bad hair days basically. The brim is solid&#44 so don鈥檛 really think about making it flat if that鈥檚 what you want. The American flag is stitched in&#44 not a patch sewn on as well.~5|Brittney^My husband is a hat hoarder and super picky. Takes him forever to decide on a hat in a store. Most of the time resulting in leaving empty handed&#44 or impluse buying hats he doesnt care for due to frustration of being able to find one that “fits right”. He has been wearing this hat everyday since it arrived. He loves it!~5|Matthew Woodbury^I’ve wanted a hat like this for a long time. Got tired of the operator style caps with Velcro when all I was mounting was a US flag. Wanted something in olive&#44 washed look with an embroidered flag. Glad I found it. Fits exactly like I wanted&#44 snug. Was willing to pay over $20 for exactly the hat I’ve been hunting for for a long time.~5|Boone^My favorite cap~5|Jessie^The hat is cute. The brim of the hat is stiff&#44 which is a little odd. It doesn’t have that nice curve that it has in the photo. It’s still a nice hat.~3|JAN^He has a big head and loves the xl~5|Myszka_Miki^It’s a nice cap – actually looks really cool and I always wanted one with a U.S. flag on it. The hood seems too long for my taste (I have a somewhat small face). So I may gift it to my father.~3|DOLWIG^Awesome hat for the 4th of July! I love America!~5|Phillip D Ayers^It was a perfect fit and my husband love it!~5|Paul T.^It seems to be well made&#44 with a good design and I like the size of the flag.~5|

  29. Chewbie^The graphic on it is not that great. There are parts missing from it&#44 it is not as big as the picture&#44 and it is off centered. I have tried to contact the seller who is anne byrd&#44 but she has not responded to my messages. There is another person selling this for $15.99 and im sure that it is much better quality.~3|M. Seiter^I ordered a large&#44 and it is too small&#44 but overall I am happy with it.~4|bob huebner^Ordered an XL. After waiting 2 weeks&#44 I received an XL shirt that fits like a size SMALL.~3|Augustine W. Melia^Awesome~5|Johnny J^Nice and soft. Love it.~5|Kelly^Great t-shirt…really soft and quality material~5|robert bennett^Very happy with item~5|Amazon Customer^Took 4 weeks to get here from China&#44 but now that I have it I love it!~4|Wendy^It is a perfect fit and was shipped very fast. I love it and can’t wait to wear it often!~5|jerome s.^This shirt I have not received but I know it’s great because the artist and designer was great. Nuff said.~5|

  30. Jam^IM SO SAD!!! It is so faded!!!! That picture is a lie! This was suppose to be a gift for my bf but now I’m thinking of returning it.~3|Danny^Awesome shirt but the only reason I’m giving this a four out of five is because when you sleep in it the shirt gives you trippy dreams mostly involving a puppy licking himself~4|Hector Colon^Fits great. I’m a big guy so you never know how shirts run but this XL is perfect. Already getting compliments from my other nerd friends saying they like the shirt ????~5|RandomBuyer^Fits great no issues with the shirt!~5|Chris Hernandez^If you like kirby get this.~5|Aaron Alholinna^The shirt itself fits perfectly&#44 but it is not the same color as the one pictured. Additionally the graphic is about half the size as the shirt pictured and was faded. Overall disappointment.~4|CC Mac^I purchased a size Large for my son who is steadily outgrowing his size Medium Kirby shirt. I was expecting the ink to be similar to the image portrayed here&#44 but instead I received a shirt with about 50% color saturation. Extremely faded. Needless to say&#44 my son was unimpressed. Attached is a photo&#44 with original shirt on left (purchased at Hot Topic) and Amazon purchase on right.~3|Lesli G^Thanks&#44 Shirt came out all faded.~3|Jinxx^i love it 3 its alittle long on me but its expected because im female but other than that i love it~5|C Marie^My daughter chose this as a Christmas gift and she absolutely loved it. The design is vibrant and durable. It fit as we had expected it to. Any Kirby fan would love to wear this shirt. I give it five stars because I heard no complaints only joy!!!~5|

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