SearchCap: Google AdWords Columns, Apple Street Views & FairSearch Funds

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Adds Lottery & Powerball Numbers To Search Results
    Jan 27, 2016 by Barry Schwartz

    Did your odds just increase? Bing added winning lottery numbers to their quick answer box.

  • Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
    Jan 27, 2016 by Lori Weiman

    The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.

  • Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch
    Jan 27, 2016 by Greg Sterling

    According to a report in Re/Code appearing last week, Microsoft has pulled financial support from FairSearch, an anti-Google “watchdog” or lobbying group that has been at the forefront of advancing European antitrust moves against the company. We sought comment from Microsoft when the report appeared, but the company declined to respond. The FairSearch site lists […]

  • Is Apple About To Launch A Competitor To Google Street View?
    Jan 27, 2016 by Greg Sterling

    Google Street View is a dramatic and sometimes useful feature of Google Maps that helped set it apart from competitors such as Nokia Maps and Bing Maps a few years ago. Now, there’s evidence that Apple may be seeking to create its own version of Street View. The following posting appears on Apple’s site: It […]

  • The State Of Cross-Channel Paid Search, Part 1: SEM & Social
    Jan 27, 2016 by Josh Dreller

    In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social efforts can work together to improve overall marketing efforts.

  • Math! Now Available Right In AdWords Custom Columns
    Jan 27, 2016 by Ginny Marvin

    Use formulas to get even more out of custom columns in Google AdWords.

  • Find Your Technology-Powered Solutions At MarTech. See Who’s Exhibiting.
    Jan 27, 2016 by Search Engine Land

    Join us at MarTech, where marketing meets IT. The strategy-packed agenda is only part of what makes MarTech an exceptional conference. The expo hall is packed with leading industry vendors waiting to provide you with the next tool or solution. Pass options are available. Register today!

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • First-Time Super Bowl Advertiser SoFi Releases Official Super Bowl 50 Ad
  • Measuring Effectiveness Of Branded Video Content
  • Google’s AI Breakthrough: Machine Beats Human Go Player For First Time
  • New Google Research: Can The Long Tail Be Covered Without Broad Match?
  • Preserve Your Content Ecosystem By Fixing Link Rot
  • Frisco, Texas Ranks As Most Mobile-Friendly City In America, According To Study
  • PPC Blunders: Downright Dirty, Inexperienced Or Overwhelmed?
  • Versium Launches Self-Service Predictive Lead Scoring With Automated Modeling
  • Amazon’s First-Ever Super Bowl Ad Will Promote Echo With Help From Alec Baldwin
  • How Social Media Data Can Guide You Through The Advertising Odyssey
  • Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
  • The Evolution Of Digital Marketing And Changing Customer Expectations
  • AdStage Launches “Automate” To Power PPC Automation Across Search And Social Ad Networks
  • MarTech Today: Facebook Audience Network, AOL ONE For Publishers & Qualia/BlueCava’s Merger
  • Attribution: What’s Next In 2016?
  • Study: Instagram Ads Saw Massive Demand In 2015, Thanks In Part To Video Surge
  • Several Brands Will Be Advertising On Snapchat During The Super Bowl
  • New Report: Marketing Automation Held Back By Budget, Data Management And Lack of Time
  • Henkel Cleaning Brand Persil ProClean Ad To Debut During Super Bowl 50
  • Apple Reports Biggest Quarter Ever: $ 75.9 Billion Revenue, 74.8 Million iPhones Sold
  • 3 Steps To Choosing The Right Marketing Automation For Your Agency

Search News From Around The Web:

Industry

  • Moz Announces $ 10 Million Financing Round to Build on Momentum of New Products, Moz

Link Building

  • Google Says Links In Footers Or Sitewides Are Not Given That Much Weight, Search Engine Roundtable
  • Google Says Not To Worry About Unique IP Addresses Or C-Blocks, Search Engine Roundtable

Searching

  • How Google Search Works in 2016, SEO Book
  • Microsoft Launches A Bing-Powered News App For iOS Devices, News Pro, TechCrunch
  • Bing makes it easier than ever to check your winnings with lottery answers, Bing Search Blog
  • How Google Search Works in 2016, SEO Book
  • Search Challenge (1/27/16): Questions you should know the answer to…, SearchReSearch

SEO

  • Are Number of Reviews a Ranking Factor in Google?, thesempost.com
  • Google Clarifies: Title Tags Are A Ranking Factor But…, Search Engine Roundtable
  • Google Prefers Your Short URLs Over Longer URLs, Search Engine Roundtable
  • How Important are Keywords in URLs in 2016?, thesempost.com
  • Managing a growing blog: technical SEO, Yoast
  • More SEO Myths for 2016, SEO Theory
  • SEO and Guitar: What Do They Have in Common?, semrush.com
  • When Google Favors Shorter URLs Over Longer Ones in Ranking, thesempost.com

SEM / Paid Search

  • Growing your PPC account with Dynamic Search Ads, Vertical Leap
  • PPC Management When Time and Sanity Are Scarce, Portent

The post SearchCap: Google AdWords Columns, Apple Street Views & FairSearch Funds appeared first on Search Engine Land.

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  4. nick sprague^Fits perfect~5|Cynthia V.^Good quality shirt that fit as expected. The material is soft and very comfortable. Can’t go wrong with anything Bad Religion.~5|Aminah Fox^I love this shirt&#44 I cut off the sleeves and a little off the top and changed it to a tank top because that’s how I like my band shirts. Love the band&#44 and love the shirt :3~5|

  5. Ronald Epstein^I love wearing logo T-shirts&#44 particularly those tied to vintage products or alcohol labels that everyone can identify with.My best audience is my workplace&#44 which is quite large&#44 and where I can wear a different T-shirt every single day. Each day I come to work with a different&#44 uniquely designed T-shirt.This ICEE shirt — no lie — has gotten the most positive comments from my co-workers.It’s a terrific t-shirt sporting the classic ICEE name. I bought a medium size&#44 and fortunately&#44 it’s not too tight. It also has a little bit of length to it&#44 which is fine&#44 since I like to wear my t-shirts out.The shirt is very soft. It also seems to be a great quality T-Shirt that looks as if it will last through many washes.If you are looking for a quality T-shirt with an imprint that will get many compliments when wearing out in the open&#44 you can’t do much better than this shirt.~5|S. Tollison^Great!~5|Lana Wertz^Very soft. Great experience!~5|Andrew K.^Shipped and arrived as expected&#44 great fit&#44 feel.~5|Jenn Dolin Olsen^Nice and soft shirt~5|

  6. Amazon Customer^Looks clean&#44 sort of a thing fabric&#44 but I like the way it feels/looks~4|Amazon Customer^Isn’t bad i got it way more soon then it said it will arrive. Nice and soft but The picture isn’t crystal blue as it shows in the pic but i like it.~4|Trey^Fabric cheap&#44 picture barely visible and very faded&#44 not a good purchase~3|Edward^fits great&#44 cheap material&#44 small logo.~3|Amazon Customer^My son favorite rapper~5|Nitro^I love it !~5|cruz a.^It looks nothing like the picture!!!!! The letters are way smaller&#44 the sizes are bigger than expected&#44 the picture is darker and barely visible&#44 the product is horrible compared to the picture~3|

  7. jrmcr^It’s awesome&#44 great design. The cobra is fluorescent gray and it doesn’t seem from the picture but I like it. I bought it size S&#44 I’m a 63kg and 1.67m guy and this shirt fit well but a little small&#44 it fits all around my body and it is not baggy. I don’t blame the manuifacturer&#44 it is well known that every brand has different sizes even if you get S&#44 M or whatever. I like the shirt and recommend it but be aware of measures&#44 otherwise you’ll not be allowed to eat much lol~4|steve wilson^super great fit and wonderful and fast shipping!!!~5|MARK DOUGLAS^Awesome graphic! The yellow/green print is neon. So if you don’t like neon&#44 don’t buy this shirt. Got a large&#44 but it’s a slight smaller then normal. It still fits well&#44 but if you are a slightly bigger large t-shirt fit&#44 get the x-large size.~5|

  8. J. Hartman^My husband is 6 foot tall and has broad shoulders and chest which is why I always buy his shirts in a 2x but this shirt fits perfect in the back&#44 arms and chest but it is super long. With him being 6 feet tall it comes down to the middle of his top leg&#44and me being 5’5 I tried it on and it came down to my knees which is a bonus to me as I may order one as a sleep shirt in a smaller size . Other than it being super long its really excellent quality and the graphics are awesome and it didnt shrink when I washed and dried it ( which in the case I wish it did a little so its not so long )~5|Charles Edward Plante&#44 Jr.^Very Nice and Extremely Awesome: When I first found this Tee-shirt on Amazon.com I knew that I wanted it right away and after it arrived I was impressed and everyone else who have seen the shirt have all commented on how extremely awesome the shirt is&#44 it not only looks fantastic and it’s made well too. Extremely Awesome shirt for an Extremely Awesome Band~5|Christopher Arnold^Great Classic T-Shift~5|Charles Koslosky^So far so good. I bought a medium for my husband&#44 it arrived in a timely manner&#44 I washed it&#44 and he intends to wear it soon. The quality seems good. I was hesitant as far as sizing&#44 but in this case it was accurate.~5|Jes^Great price&#44 great shirt !~5|DM^fit well~5|Steve Howe^Good buy for price1~5|kevin r.^great graphics sucky size.i ordered an xlarge and their idea of an xlarge is a medium.this may be a childs xlarge.if your my size an xl order an xxxl.way disapointed and angry&#44i dont have the time to return and im not sure id want to see their idea of a xxxl.~3|BobCz^Awesome shirt. Nice quality and it looks great. I have gotten some very nice comments about the shirt when I’m wearing it.~5|Gregory P.^Good shirt~5|

  9. G.P^The sweatshirt itself is a pretty good quality&#44 but a bit thin. The Earl logo is slightly off center&#44 and my biggest complaint is that it arrived in a different color than the one I had ordered.~3|Logan's Durett^Ordered a medium (what I normally wear) and I couldn’t even put it on. It looked like a kids small. The logo on the front was extremely faded and barely visible. No strings were in the hood either. Package came torn in several locations. Although the material is soft on the inside&#44 it is very thin and harsh on the outside. Overall not a very good product.~3|

  10. Oscar The Grouch^it shrank right away was not to happy with that&#44 the design was nice though but dont really want to wear it now..~4|Amazon Customer^Doesn’t fit well and made of cheap silk or something. Good for cutting up and hanging in the garage maybe~5|Joan Carriero^It is a little smaller then I expected a size large to be. But I am happy with it.~4|Jack W.^great band&#44 great tshirt~5|

  11. Matthew^I don’t know what all the other reviewers got but I got ripped off. First of all&#44 I ordered prime&#44 but it took 2 months to arrive. Second&#44 it’s not cotton at all&#44 it’s some fake silk&#44 and it’s shiny. The printing is so bad&#44 the colors bleed into each other. It’s as if they went out of there way to make a piece of fabric look like a shirt&#44 rather than actually just printing the design on a shirt. Total scam&#44 don’t buy.~3|Jason.^So far so good. Size chart is a little off. What size you normally wear&#44 id say get 1 size bigger.~4|Grrlnexdoor^Good quality shirt that keeps its vibrant color after many washes. I get laughs whenever I wear it~5|chris keswick^The quality of the shirt was very good. Looked just like the picture. Wish it fit.~4|Living La Vida^I gave this as a gift&#44 from the reviews bought him one size larger and it fit great. Such a cute design&#44 makes me chuckle whenever I see it.~5|Jen RN^Was a joke gift. They loved it.~5|Jaye^I had read the comments so I ordered a size up which was perfect. I got this as a joke for my adult son – stocking stuffer. Back when he was 5 he was a T-rex fan. Got a great laugh so a successful buy.~5|Anna^The actual product was excellent and good quality. just remember to order this way early. It took about 4 weeks to get to me and didn’t make it in time for Christmas.~3|Elizabeth K. Hill^I got this shirt as a joke for a friend with short arm. They love it!~5|Sloan^I bought this shirt to tease my yoga instructor because I insist my arms are too small for my body and she vehemently disagrees&#44 telling me that yogic abilities depend on flexibility&#44 not proportion. I usually respond with something about telling that to my T-Rex arms. So I sought out an appropriate shirt&#44 and lo and behold&#44 this one is perfect. It is a great shirt – soft and the print is not annoying&#44 it isn’t plastic-y or anything weird like that. I wear it every week to yoga&#44 and I stand by my statement that I am the T-Rex of my yoga class.~5|

  12. Allison^I got this t-shirt for my boyfriend for his birthday and he loves it! It’s super comfortable but I would suggest ordering up a size because it shrinks. I think out of all the walking dead shirts I’ve looked at on here&#44 this is the best one. It’s not too flashy or crazy&#44 it’s just a everyday&#44 lazy day kind of t-shirt. Honestly I’m pretty proud of myself for picking this out lol.~5|Dale N.^Got a size larger as a precaution&#44 because the other half still doesn’t know our dryer has a low cycle&#44 it shrunk to the perfect size.~5|FlahertyMomma^Wore it to Walker Stalker Con 2017 in Chicago. I am a woman 5’4 ; 150lbs. and it fit me perfectly.~5|Deborah Burton^This is small for a 2x. More like a medium. Not t shirt material. This is nylon. Very disappointed after it taking twice as long to get here.~3|MD^Fits perfect and my son loves it.~5|Jerrilynn R Sanders^son loved it. shipped fast~4|Photo girl^Just something simple I got for my husband. Fits good&#44 decent quality (could be a little softer material but no biggie).~5|Amazon Customer^Good~5|nancy hunt^I was very disappointed in my t-shirt. I wear and ordered a 2xL and it is so tight on me i can’t wear it. I have been watching the Walking Dead for 7 Seasons now and was really excited when i ordered 2 shirts.~3|Clarkkent316^Awesome shirt!!~5|

  13. EMC^This is a great hat for packing because you can constantly reshape it for whatever application you’re using it for – beach&#44 farming&#44 hiking&#44 etc. Love it!~5|Robert E. Reyes^Very Nice Pure Hemp made Hat. Perfect protection from the Sun on Hot Days. Natural Hemp Fiber is Best To Wear on Your Head. Breathes and should last for Years and Years. Hand Made in Nepal probably from woven stem fibersof Cannabis Indica…~5|Triet Tran^This is a gift for my Mom. She loves it.~5|Conscious pregnancy retreats^Love!~5|

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  15. Jeremy^I know this is technically a men’s shirt&#44 but I bought it for myself (a woman) & love it. I love my city & I love my Cubbies&#44 so this shirt says both in a simple way. Also&#44 ladies w/ large chests–this shirt doesn’t get distorted like many logo shirts do. Shirt is really soft&#44 true to size&#44 washes well&#44 & is in my favorites rotation. It feels like a shirt you’ve had for years&#44 but looks vibrant & new.~5|FireRob^I like it. Quality material and brand of shirt and first impressions of the printing appear quality as well. Good price. One of the few who sell 3XL sized shirts. I wouldn’t hesitate to order from them again. Go Cubbies!! I’ll be on the look out for some Chicago Bears shirts.Edit: after a about three times wearing this and washing it the print has cracked and become a little hard/brittle. I deducted one star for this.~4|james field^Quality Printing on a “Gildan” brand T-shirt. Well made&#44 pre-shrunk&#44 Should last a long time. Made in USA~5|Anna C. Erickson^Go Cubs Go!~5|Joe Kasimir^Very poor quality shirt and smells awful like chemicals. Threw it right in the trash.~3|Amazon Customer^Great shirt&#44 nice quality logo and fits as expected. Thanks so much!~5|Connie P^Wore this to a Cubs v Nats game (in D.C.) and got 3 compliments on its uniqueness. Good choice for the Cubs fan.~4|Cydney Kilduff^Have bought Underground Printing products in the past&#44 and have always found them to be good quality for a great price!~5|Iowa gal^Great shirt. Fits a 6’2″ young man with a medium build very nicely.~5|suclaire^Nice quality for a great price! Better than I’d expected :)~5|

  16. Jay.S^After reading some of the reviews I ended up going with an XXL but turns out it was waaay too big may end up just giving it away and ordering a Large -.- Overall a decent shirt and worth the price~4|Youhavenoidea^Quality was good shirt was super small.. I had to give it to someone else about 2 sizes to small for intended use.~3|David J. Morgan^Nice screening&#44 soft cotton. Decent shirt!~4|S. Ilka^Love it!~5|matthew seidl^Exactly what I was looking for.~5|Amazon Customer^Looks great and feels soft!~5|Amazon Customer^I love this shirt the first time I wore it to the bar&#44 I got free beers all night.~5|Kiko^Tighter than expected and the logo is a rubber iron on.~3|Tater^Very nice shirt. Fits great and very nice quality.~5|Stan Andresky^Tee Luv has the right formula for the near perfect Tee. I can’t imagine anyone not loving this tee. The only possible complaint that I can think of is that they may be a tad bit too thin but only barely; and since we are in a global warming meltdown; maybe that isn’t such a bad thing. With the price so low&#44 buy two! Colors are spot on&#44 logo’s are faded just enough to show vintage look. I will again and again if they keep making them.~5|Theresa Hilley^Just what I wanted~5|H.burns jr^love it…~5|Annette Ballis^Love chocolate~5|Wayne Flint Mobile App Developer^Great quality~5|

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  23. annarosa ambrogio^It’s just like I expected it&#44 great job by the seller. I bought it for my son and was love at first sight&#44 the NASA logo is perfect&#44 like every other detail. It also fits perfectly thanks to the plastic snap closure on the back. It arrived here in Italy about a week before we planned&#44 which is absolutely great since we live overseas. Just one little flaw: I ordered a navy one and got a black one&#44 but for sure I won’t send it back to the US just because it is a little darker than we expected!~5|Scott Kinsel^Literally after wearing this hat one time the patch started falling off. See attached pictures. Bad product. You can tell the patch was carelessly glued on with a weak adhesive.~3|Hamiltron^Nice hat. Not good at all for bigger heads. I can’t really wear it.~3|Amazon Customer^As others mentioned&#44 the logo is glued on and is crooked. I don’t care though&#44 I bought it for a bump cap cover for work.~4|lamj^grew up wanting to be an astronaut&#44 used to visit the space center all the time! now i can live my dreams. cap has got a great throwback feel to it&#44 i get tons of compliments. considering nabbing the same cap in Royal to match non-navy attire.~5|Amazon Customer^Not a bad purchase for the price. I use it to work out and it’s a good fit. It does run bigger than all my other hats but it has the adjustable snaps so it’s fine.~3|BetoSteeler76^nice!!~5|wilson6923^It fits great but like most “trucker” style hats it gets a bend in the top. Other than that I wear it almost every day and it holds up well.~4|Timothy W.^Glued on patch&#44 are you kidding? Sucked&#44 never again.~3|Amazon Customer^The NASA patch is glued on&#44 but for the price&#44 you can’t beat it. Really nice hat.~4|

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  25. Michelle M. Heinzen^I expected a cheap made shirt but I am totally satisfied with the purchase! I’m medium built&#44 5’4″&#44 142 lbs&#44 and the medium size fits comfortably for me. The price is very reasonable and I would but again from the seller. We just recently went to a Def Leppard concert&#44 checked out the shirts and souvenirs&#44 their prices are just as expected&#44 OUTRAGEOUS! I would have bought 2-3 shirts for the price I paid with you guys! I will definitely buy again from y’all! Thank you.~5|Amazon Customer^$12 for a tshirt in preshrunk cotton with my all-time favorite album cover on it? That could cause some hysteria!~5|Joseph Merlo^The silkscreening on this shirt is really good&#44 I purchased this specifically for the Def Leppard tour currently running in 2016. The T-shirt is a quality cotton and should hold up for many washes.~4|B. Fodge^We figured it would be less expensive to by a shirt online than at the concert&#44 but got sick and didn’t make the concert! ARGHH! Oh well&#44 the shirt is still awesome and they are coming back this summer…~5|Cindy M.^I love the rock group and it fits great.~5|Michael Simpson^Thanks for the great service and perfect fit. Went to a concert and wore my new shirt. Great times all around!~5|Sailaway02^Sizing was correct for me (XL) . The graphics are great and the shirt is of better quality than expected. Would recommend.~5|Matt A.^Shirt fit well in the arms but was baggy in the body (not fitted). Would be an excellent shirt if it was printed on a better slim/fitted t-shirt…~3|Elizabeth Barbra-Ayne Wilcox^Love this shirt&#44 it looks great and I have had several compliment on it. I have washed it a few times and the colors are still amazing!~5|Mariah^Got the large for my mom. She said the shirt was very cute and relatively fit across. However&#44 the length was too long for her~4|

  26. Brian^Great shirt!~5|Sebastian Gerber^I have had my share of disappointing T-Shirt purchases and given the nature of mail-order&#44 it is often a risk.So I figured it would be worth sharing how satisfied I am with this one.The sleeves are not too long or short and don’t sag or flap about shapelessly; the neck is perfect- not too wide or tight&#44 and the general shape of the shirt should adjust to many nuances of torso shape.The screen-print of the Hot Rats album cover is not too shiny and blends in well with its black cotton surrounds.So&#44 basically&#44 this is a great T and one of the best musician/band shirts I’ve ever bought.Highly recommended.~5|CodMan^Bought this record on vinyl when it was originally issued. A lot of people stop me on the street and compliment me on the shirt.~5|jeff wilder^the quality of the t shirt was disappointing… the material was a bit scratchy and the short sleeves stuck out…they didnt lay down…i wont wear it anywhere…maybe just around the house….bummer…i love the logo and quality of the print art….the tshirt itself needs to be a better quality….i would pay more for a better quality tshirt Jeff Wilder~3|Michael G.^Great.~5|SueAnne^Great shirt – looked huge when I received it but after washing and drying it&#44 it shrank enough that it didn’t make much of a difference…~5|jim rogers^nice shirt~5|David A. Kaplowitz^Great shirt. I get lots of props from Zappa fans when I walk around with it on. They should lose the annoying&#44 scratchy tags to save me the trouble of cutting them off myself.~4|Mainman^Xmas present to grandson. He liked it very much.~4|Jeremy^Super happy. This shirt rules. Love it.~5|

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