How Much Should You Spend on Conversion Rate Optimization Services and Products?

Traffic used to be the Holy Grail of digital marketing. But as time passed, many marketers—myself included—realized the focus of marketing campaigns should be on conversions. Sure, traffic is still important. But you could have hundreds of thousands of visitors to your site, but it won’t matter if none of them are making a purchase, signing up for your newsletter, registering as a member, or whatever conversion goals you have set. Why the big emphasis on conversion rate optimization? CRO is all about helping you do the following: Increasing sales Increasing your email subscribers list Boosting your popularity Branding Carving…

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