Category Archives: Social

Allstate: offline call data improved SEM performance and the customer experience

telephone-buttons-call-ss-1920

Call tracking, now frequently rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world a few years ago to a perceived commodity today. However the benefits of using call analytics extend well beyond campaign optimization into operational and customer experience insights for brands and marketers.

Allstate offers a case study, which was presented last week at SMX East. The company worked with Invoca on a paid-search campaign specifically for local insurance agents in multiple provinces in Canada, along with French-speaking Quebec.

As a basic matter, call data provides insight into what’s happening “offline.” As I’ve written multiple times before, this is now critical for all digital marketers (whether search or display).

Using DoubleClick for search and Invoca, Allstate was able to combine click and call data for improved bidding and targeting. Allstate was able to identify the keywords that resulted in calls and then analyzed which of those calls maked quotes and later sales.

Allstate Invoca

Allstate was also able to improve local agent productivity by using Invoca’s technology to block unwanted telemarketing in-bound spam calls to agents — a kind of mirror of the online click fraud problem. It also obtained considerable audience data based on the location of calls.

The company found that a great deal of online quote requests came from the PC. The majority of calls were coming from mobile phones, which offered better leads. Allstate reported the following campaign results:

  • A 16 percent increase in calls year over year
  • A more than 50 percent decrease in abandoned calls
  • Decreased customer acquisition costs

Rather than optimizing against clicks and using lead-capture forms to determine efficacy, Allstate was able to optimize against real ROI metrics, using call analytics. Perhaps a great deal of interesting, however, was how Allstate moved beyond campaign optimization and was able to use call data to improve the customer experience.

Allstate discovered that its previous IVR menu, which ran in excess of 60 seconds, was causing people to drop off calls in impatience or frustration. The company shortened the IVR message for paid-search callers and improved call routing. Accordingly, it was able to capture more high-intent leads.

It was also able to do a better job, using location data, to route calls to local agents and the correct default language. Overall the call experience, where a great deal of sales happened, was improved and the company was able to close more business.

The post Allstate: offline call data improved SEM performance and the customer experience appeared first on Search Engine Land.

Search Engine Land

50 Business Ideas People are Actually Making Money From (Complete with Examples)

50 Business Ideas People are Actually Making Money From (Complete with Examples)

Choosing a business idea is an incredibly important decision. A great idea can make your life so much easier. People will naturally identify with your mission and help to share your message. The right topic will make you come alive and you’ll fall in love with your business and customers.

A poorly chosen idea, on the other hand, can make life difficult. When people stop by your site, they won’t find a compelling reason to stick around. You’ll be swimming upstream every week, wondering where you went wrong. We don’t want that to happen to you, which is why we've already identified 10 common mistakes to avoid when choosing a business idea.

Now that you know what to avoid when choosing an idea, we’re ready to share with you 50 business ideas that will spark your imagination, stimulate your creativity, and put you on the path to indie business success. These are real ideas independent business founders, including many of the members in the Fizzle community, have used to generate income and build a business.

Note: below we mention several examples of effective businesses run by founders who are featured in Fizzle Founder Stories. Founder Stories are in-depth, high-definition, behind-the-scenes interviews with effective entrepreneurs where we find out how they got begined, how they earn money, why they’ve been effective, and what advice they have for new business builders. There are dozens of Founder Stories in the Fizzle library, and several are mentioned here.

Is one of the ideas on this list right for you? Let’s find out…

1. Podcaster

As the popularity of podcasts continues to grow, increasing numbers of podcast hosts and creators are finding ways to monetize their shows. This comes with selling products and services to the audience, as well as landing deals with advertisers.

Real World Examples: Jordan Harbinger has built a business around his effective podcast, The Art of Charm, and is featured in one of our Fizzle Founders Stories.

John Lee Dumas has also built a massively effective business around his daily podcast, Entrepreneur on Fire, and hosts Fizzle’s Advanced Podcasting course.

(You’re already subscribed to The Fizzle Show, right? We covered Choosing and Vetting a Business Idea way back in episode #8, and more the latestly discussed How to Get Past the Fear of Choosing the Wrong Business Idea in episode #154.)

2. Blogger

For over two decades bloggers have been building audiences by delivering free, relevant, entertaining, and/or informative content on a myriad  of topics, including fashion, food, fitness, health and wellness, minimalism, business, careers, and technology. Much like podcasting, bloggers are able to monetize their audience in a number of ways, including selling products and services directly to their audience, as well as selling access to their audience to advertisers.

Real World Examples: Dana and John Shultz have built a business around their blog Minimalist Baker, and they share their expertise as the hosts of Fizzle’s Essentials of Building a Great Food Blog course.

Keeping with the minimalist blogger theme, Leo Babauta also makes a living via his blog Zen Habits, which was named one of Time Magazine’s top 25 blogs in the world two years in a row. Leo is featured in one of our Fizzle Founder Stories and also hosts our course, “How to Create Effective and Engaging Content.”

3. Selling Through Etsy and Ebay

Online retailers offer indie business builders an existing platform with which to sell products online (no complicated shopping cart or website development required). Handmade art, vintage collectables, jewelry, and custom creations can all be sold effectively through websites like Etsy and Ebay.

Real World Example: Think selling jewelry is “too small” a business idea for you? In her Fizzle Founder Story, former Fizzler and current popular podcast host Jess Lively explains how selling jewelry was an instrumental component in her incredible business journey.

4. Wedding Photographer

Soon-to-be-wed couples are always on the hunt for a talented photographer to snap unforgettable shots on their special day. The generally higher rates for wedding related products and services presents an excellent opportunity for wedding photographers to generate great income.  

Real World Example: Friend of Fizzle Jen Wojcik specializes in “Fine Art Weddings” and has built an impressive client list and portfolio in just a few years.

5. Video Producer/Creator

A quick scroll through your Facebook feed will reveal just how prevalent online videos have become. Whether it’s sales, education, animations, or instructional, the ability to create high quality video content is a skill that’s only going continue to rise in demand.

Real World Examples: Former Fizzle team member (and host of our “Essential of Shooting and Editing Video” course) Caleb Wojcik runs a effective video production business.

As does Chris Johnson of Simplifilm, who’s featured in one of our Fizzle Founder Stories.

Richard Boehmcke of Vibrant Motion also makes a living creating videos. Richard hosts our “Getting Started with Video Production” course inside of Fizzle.

6. Freelance Writer / Content Creator

While the prevalence of podcasting and videos continues to rise, the majority of online content is still based in the good ol’ fashioned written word. Talented writers have a myriad of opportunities to build a business by offering their writing services in the creation of blog posts, magazine articles, editorials, and more.

Real World Example: Check our article on How to Become a Freelance Writer for tips from over 25 effective freelance writing experts.

7. Personal Chef

Our insanely busy modern lifestyle is, paradoxically, coinciding with increasing understanding of the importance of nutrition in our lives. The result is many busy people looking for a personal chef to cook them healthy and delicious meals.

Real World Example: Fizzle member “Chef Shelley” is a personal chef and runs the site Chef in the ‘Burbs where she shares recipes honed from working as a chef and cooking for her two boys (one of whom is a very picky eater).

8. Freelance Designer

Online resources like Squarespace and WordPress can take the average DIY website builder a long way. That said, many businesses still want to hire a design professional to design and build their websites.

Real World Example: Chuck Longandecker, of user-experience web design company Digital Telepathy, shares the way to build a design company from scratch in one of our Fizzle Founder Stories.

9. Photography Teacher

Already built a effective photography business? Time to begin teaching what you know to others.

Real World Example: That’s what long-time Fizzler Darlene Hildebrandt does through her business Digital Photo Mentor.

10. Copywriter

Copywriters create content intended to produce a specific action from the reader, be it make a purchase, book a consultation, or opt-in to a mailing list. These writing gigs can include sales pages, email marketing, landing pages, white papers, in-app messaging, and more.

Real World Examples: One of our nearly all prolific Fizzle Forum contributors, Faith Watson, offers copywriting services via her business Pen to Zen.

Think this idea might be for you? Read our article, Writing Copy for the Web: The 80/20 Guide to Copywriting for Entrepreneurs.

11. Online Course Creator

It’s no secret that information products like online courses are an extremely effective means of sharing your knowledge with an audience. Your course can be self-hosted, or sold and hosted through online learning sites like Udemy and Lynda.  

Real World Example: Fizzler John Corcoran of Smart Business Revolution has created effective courses on connecting with influencers and hosting webinars. He the latestly launched his latest course on finding and working with ideal clients.  

12. Software as a Service

People need software to solve their problems. If you have the insight and the skill-set to create that software, you’ll have a effective business on your hands.

Real World Examples: Frustrated with the existing webinar software available, Fizzler Omar Zenhom created Webinar Ninja.

In one of our Fizzle Founder Stories, Sahil Lavinga shares how he created Gumroad to help creatives sell their products directly to their audience. (Checkout Fizzle’s Gumroad Quick Start Guide.)

13. Curated Resource Seller

This business idea involves selling curated resources to your audience, usually at a significantly discounted rate.

Real World Example: Fizzler Tom Ross made $ 100K in four months (!) after launching Design Cuts, a business offering deals on digital design tools and resources.

14. Web Conversion Specialist

When website visitors aren’t taking the desired action on a page, webmasters turn to conversion rate specialists for help.

Real World Example: Fizzler John Muldoon built a business improving website conversion rates.

Learn how one of our Fizzle members increased his conversion rate by 3000% in this article.

15. Selling with Amazon FBA

Think Amazon only sells books? Think again! Using the Fullfillment by Amazon (FBA) service, indie businesses are able to store products in Amazon’s warehouses, and when sales are made, Amazon will pick, pack, ship, and provide customer service for your products.

Real World Example: Fizzle member Dave Stewart launched Crystal Creek Gear this year and has several popular products selling through the Fulfillment by Amazon program.

16. Personal Trainer

Whether it’s in-person or online, people are always looking for expert advice on the way to get healthier, leaner, and stronger. If you know your way around a gym, this might be for you.

Real World Example: Fizzler and personal trainer Darren Stehle helps folks get in shape over at Eat, Move, Be.

17. App Developer

Mobile app development, especially for iOS, is a great opportunity for a business.

Real World Example: In one of our Fizzle Founder Stories, Nathan Barry describe how, prior to creating the popular email service ConvertKit, he got his begin in business by developing iPhone apps.

18. Researcher

As is the case with many time-intensive and skill-dependent activities, business owners, authors, and journalists alike often look to outsource the research portion of their work.

Real World Example: Fizzler Jolene Davies runs a effective research and consulting business called In the Know with Jo.

19. WordPress Plugin Maker

One of the great things about the WordPress platform is that it allows independent businesses to develop and sell plug-ins that extend and expand website functionality.

Real World Example: Fizzler Anne Dorko developed the popular WordPress Dictionary plug-in.

20. Freelance Animator

Animated videos are good for longer than just Saturday morning entertainment. They can be used for product demos, sales videos, explainer videos and more.

Real World Example: Fizzler Christina Mayes’ business Yon and Yonder Studies provides a slew of visual communication solutions.

21. Social Media Consultant

Let’s face it, every business needs a social media presence, but few have the time and skill-set to do it right, especially in the always changing social media environment. That’s why social media experts will continue to be in high demand for the foreseeable future.

Real World Examples: Fizzler Tony Rulli helps businesses do social media the right way.

Amy Porterfield describes doing social media strategy for the one and only Tony Robbins in one of our Fizzle Founder Stories.

22. Youtube

Youtubers create videos (or vlogs) and build an audience through subscriptions to their Youtube channel. Revenue can then be generated from Youtube’s advertising program, product placements, the selling of products and services, and more.

Real World Examples: Fizzler Matt Giovanisci the latestly used his Youtube channel Money Lab to help promote his 30-day challenge product, Entrepreneur: The Rap Album.

Fizzler Thomas Frank runs the incredibly popular College Info Geek, a YouTube channel with over 300,000 subscribers.

Listen to Former Fizzle team member Caleb Wojcik’s interview with Youtuber Amy Schmittauer about the way to Vlog on Youtube here.

23. Affiliate Marketer

Affiliate businesses create income by marketing author people’s products through joint ventures or affiliate agreements.

Real World Example: Pat Flynn of Smart Passive Income is an affiliate marketing expert who teaches our Fizzle course “Affiliate Marketing the Smart Way”.   

24. Exam Prep Educator

People want to pass exams, and you can build a business by helping them do just that.

Real World Example: Fizzler Mike Grossman’s business Professional Practice Exams Headquarters provides technical exam preparation support for professionals.

25. Small Business Coach

Small business coaches help founders improve their business practices and get better results.

Real World Examples: Jason Billows, host of Fizzle’s Essentials of Book Yourself Solid course, helps service professionals take their small businesses to the next level.

Fizzler Bree Brouwer is doing the same via her business Geek & Prosper, as is Greg Faxon.

26. Launch Consultant

A strong launch can help set a book, business, or product up for long-term success.

Real World Example: Fizzler Tom Morkes is a book launch expert whose consulting services have helped send books by folks like Dan Norris and Jeff Goins to bestseller status.

27. Life Coach

Life coaches work with their clients to help address personal challenges, make better decisions, and increase confidence and happiness.

Real World Example: Fizzler James Mondry is a life coach who specializes in working with corporate managers.

28. Facebook Ads Consultant

Facebook advertising can be extremely effective if a proper campaign is designed and implemented, but Facebook constantly shifts technology and advertising rules create a barrier for many business owners and marketers. That’s why developing expertise in Facebook advertising and then selling your services as a consultant can be an excellent business opportunity.

Real World Example: Fizzler Claire Pelletreau’s Facebook Ad consulting business was so effective that she launched a training program to scale her business.

29. Ebook Creator

This business idea involves creating and selling digital books that provide people with vital information they’re willing to pay for.

Real World Example: Brett Kelly’s Evernote Essentials ebook was so effective that Evernote eventually hired him. We spoke with Brett in episode 38 of the Fizzle Show as part of our First Product Series and featured him in one of our Fizzle Founder Stories.   

30. Productivity Consulting

Productivity experts help busy people gain greater control of their lives by teaching them basic productivity principals and a better understanding of technological tools.

Real World Example: That’s what Fizzler Lili Weisz does with her business, Simplified Life.  

31. SEO consultant

Most website traffic is still driven by Google, which is why, despite constant algorithm changes, Search Engine Optimization (SEO) remains an in-demand skill-set.

Real World Example: Liz Lockard is a small business marketing consultant who uses many tools including SEO to help her clients find more business online.

32. Coloring Book/Poster Maker

Colouring books (for children and adults alike) are huge right now. If you have the illustration chops, this might be for you.

Real World Examples: The instant success of Fizzler Walker Cleaveland’s business, Illustrated Children’s Ministry, inspired episode #141 of the Fizzle show: $ 25K in 3 Weeks, How to Handle the Overwhelm of a Hit Product.

Fizzler Mary J. Winters-Meyers has tackled the adult colouring side of things with her site Coloring Books for Adults.

33. Website Flipper

Think flipping houses is the only way to make money flipping something? Think again! Purchasing websites, redesigning, and then selling them can bring in big bucks.

Real World Example: Chris Guthrie of UpFuel tells the story of how he made $ 50k in 20 months from one website flip.

34. Event Planner

Putting on a conference, fashion show, or industry event is a lot of work. That’s why event planning can be a lucrative business for those with the know-how (and Buddha-like calmness in high stress situations).

Check out this article on How to Be a Freelance Event Planner from Careerlancer.

35. Tour Guide

Are you a people person who enjoys the outdoors, leading groups, and travel the world or visiting popular spots in your city? Indie tour guide might be the business for you.

Real World Example: World-traveler Jodi Ettenberg leads “food walks” around Saigon, exposing her readers to her favorite bites from the streets of Vietnam.

36. Art Teacher

Art is a big part of all of our lives, and many people are interested and willing to pay to learn the way to become better artists.

Real World Examples: Fizzler Elaine Luther helps people reconnect with their creativity through online and in-person art courses.

Fizzler Paul Foxton helps realist artists improve their painting and illustration at Learning to See.

37. Public Speaker

Getting paid to speak at events, conferences, and seminars can be a fantastic business opportunity, if you don’t mind travel and have already developed authority and expertise on a topic.

Real World Example: Josh Shipp, a professional speaker featured in one of our Fizzle Founder Stories, runs a seven-figure business as a youths speaker.

38. Personal/Virtual Assistant

Email/calendar management, social media/blog posting, and travel arrangement are just some of the many tasks people are willing to outsource to a capable virtual assistant.

Real World Example: Fizzle member Hannah O’Brien runs a effective virtual assistant and operational support business based out of Australia.

39. Ghostwriter

Ghostwriters produce writing that’s published under someone else’s by-line. This can include blog posts, articles, books, and more.

Real World Example: Fizzler Kevin T. Johns (that’s me, this post’s author!) runs a ghostwriting business where he writes books and articles for other people’s by-line.

40. Digital Scrapbooking Teacher

This business idea involves teaching people the way to capture and share special memories creatively through digital scrapbooking.

Real World Example: Fizzler Cassel has live classes, online resources, and forums for digital scrapbooking students at Scrapbook Campus.

41. Food Product Creator

People need to eat and drink. You can make a living feeding them!

Real World Examples: Fizzler Marianne Sundquist’s Mess Hall Cocktail Co. sells preserved cherries.

Andy Purdue has got the drinks covered over at Great Northwest Wine.

42. Personal Care/ Beauty Product

This business idea is a unique opportunity for you to help people look and feel their best, and make a living doing it.

Real World Example: Fizzler Kelsey Hunt’s Clean Pits Co. sells hand-churned natural deodorant for folks who want to smell wonderful without poisoning their bodies or the environment.

43. Health and Wellness Support

This business idea involves moving your clients towards happier, healthier lives.

Real World Example: Fizzler Aimee Pasek’s Be. Strong. Peaceful. comes with yoga and mindfulness resources, a brick and mortar studio, and an online studio launching this fall.

44. Apparel Producer

If clothes are your thing, an apparel business may be the way to go.

Real World Examples: Fizzler Brendan Hufford runs Ok! Kimonos, where parents can get all the best gear for the little Brazillian Jiu Jitsu fighter in their life.

Serial entrepreneur Andreea Ayers is featured in one of our Fizzle Founder Stories and she got her begin with an eco-friendly t-shirt company.  

45. Career Coach

Finding and landing a career that fits perfectly isn’t easy, which is why so many people turn to a career coach for help.

Real World Examples: Fizzler Kate Ostrem runs 9 Open Doors, where she uses her expertise in Ennegram personality profiles to help teams and leaders thrive in their careers.

Expert career coach Jenny Blake is featured in one of our Fizzle Founder Stories.

46. Property Investment Services

Finding, purchasing, and caretaking investment properties isn’t easy, and many people are willing to pay for help.

Real World Example: Nick is the #1 all time nearly all prolific poster in the Fizzle forums, and his company iFind Property helps connect real estate investors in New Zealand with the right property, walks them through the purchasing process, and puts them in touch with the real estate professionals needed to build and maintain an investment portfolio.

47. Marketing Consultant

Building a great product or delivering a top notch service is only half the battle to creating a effective business, which is why many businesses hire expert consultants to supercharge their marketing campaigns.

Real World Example: Marketing consultant and bestselling author John Jantsch is featured in one of our Fizzle Founder Stories.  

48. Freelance Software Engineer

Just because you’re a software engineer doesn’t mean you have to work for The Man. As a freelancer, you can designer, analyze, test, and upgrade software on your own terms.

Real World Example: Nicky Hajal has built several web apps, including Action Ally. When he isn’t building his own businesses, he helps others including the World Domination Summit and Fizzle as a freelance software engineer.

49. Reviewer Business

Running a webblog doesn’t necessarily mean having to come up with brilliant new content on a regular basis. Many effective blogs have built audiences simply by reviewing existing products. This is a great business idea if you are an enthusiast in some particular area.

Real World Examples: Darren Rouse of Problogger got his begin as a professional blogger by reviewing digital cameras.

Our very own Chase Reeves has a side-hustle reviewing bags.

50. Online Music Teacher

If you know the way to shred the guitar like Hendrix or smash those drums like Dave Grohl, a business offering online music training might be for you.

Real World Example: Fizzle member Geoff Chalmers turned a effective career as a freelance bassist and bass teacher into a full featured online training community called Discover Double Bass.


Still need help choosing a business idea? We’ve got you covered!

One of the foundational courses in Phase 1 of our 9-Stage Small Business Roadmap is our “Choosing a Topic” course.

Our Choosing a Topic, taught by Fizzle Co-founder Corbett Barr will walk you through EVERYTHING you need to know about choosing a business idea that works. By the time you’ve completed the course, you’ll have erased the uncertainty surrounding your business idea and confidently chosen an idea that isn’t just planning to be a profitable business, but one that’s planning to feel right for you and your unique situation in life.

Start your two week free trial of Fizzle today to get access to all the founder stories and courses mentioned in this article, including our Choosing a Topic course.

Listen to the podcast:

Get a bit more in-depth on several of these business ideas. Also, hear what we’ve learned, personally, about what makes a business idea work.

Show Notes

  • Choosing a Business Idea? Avoid These 10 Mistakes
  • Transcript: Seth Godin on the Art of Noticing, and Then Creating (Jan 24, 2013) | On Being


Fizzle

SearchCap: Google sitemaps, Gboard ads & Sitelink card ads

searchcap-header-v2-scap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bug? Google Sitemap index counts drop across Search Console reports
    May 13, 2016 by Barry Schwartz

    Many publishers and webmasters are seeing huge drops in the reported index count in the Google Search Console sitemaps report. It seems like a widespread bug.

  • Google: No “current plans” for ads in Gboard
    May 13, 2016 by Ginny Marvin

    But the new iOS keyboard app from Google sure looks like a big new opportunity for mobile search ads.

  • Google testing a carousel of Sitelink cards in search ads
    May 13, 2016 by Ginny Marvin

    Spotted on mobile, the carousel features individual cards that link to separate landing pages.

  • NFL-YouTube deal will bring highlight videos & related news directly into Google search results
    May 13, 2016 by Amy Gesenhues

    Searches for specific NFL teams will deliver direct answers that include YouTube videos of highlights from games in progress.

  • Report: 2 years in, 75 percent of Right to Be Forgotten asks denied by Google
    May 12, 2016 by Greg Sterling

    More than 50 percent of requests come from Germany and the UK.

  • The SEM agency is dying (and what to do about it)
    May 13, 2016 by David Rodnitzky

    Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.

  • Search in Pics: Gboard team, Google Boston’s vintage arcade room & new weight training room
    May 13, 2016 by Barry Schwartz

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Gboard team photo: Source: Twitter Google Boston’s vintage arcade game room: Source: Twitter Google London’s […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era
  • Report: Most iOS app store revenue goes to top 1 percent of publishers
  • The true value of technical SEOs
  • SEM ad copy tips that you may find scary
  • Three ways to deliver future-focused digital advertising
  • Inside Twitter’s video showcase at Tastemade’s Los Angeles studio
  • Which trend-setters will shape back-to-school marketing in 2016?
  • MarTech Today: Adobe pumps up its Marketing Cloud, Callidus wires up for IoT & Google’s mobile-friendly algorithm boost rolls out
  • Automattic to offer .blog domain names, WordPress not required
  • Mark Zuckerberg responds to Facebook Trending Topics allegations
  • Android grows its share vs. iOS, Windows in all major markets [Report]
  • Tune study: Overwhelming number of mobile users won’t pay even $ 1/year for content

Search News From Around The Web:

Link Building

  • New Bulk Backlink Checker Features, Majestic Blog

Searching

  • Google Launching Wider & More Spacious Search Results User Interface?, Search Engine Roundtable

SEO

  • On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday, Moz

SEM / Paid Search

  • Bing Shopping Campaigns Launched in Germany, Bing Ads Blog
  • Building Successful PPC: Implementing Ad Extensions, Portent

Search Marketing

  • How PLAs cost one client 104k organic visits per month, Branded3
  • Video: Google Mobile SEO Update, Analytics & Search Console, AdWords & Bing Ads Bans, Search Engine Roundtable

The post SearchCap: Google sitemaps, Gboard ads & Sitelink card ads appeared first on Search Engine Land.

Search Engine Land

SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview

searchcap-header-v2-scap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Son of Siri: Viv aims to go way beyond today’s digital assistants
    May 5, 2016 by Greg Sterling

    Viv hopes to effectively supersede Google as “an intelligent interface to everything.”

  • Changing domain names in 2016: 10 easily overlooked steps that can save SEO
    May 5, 2016 by Glenn Gabe

    Moving your site to a new domain can be fraught with SEO issues, even without a redesign or CMS migration. Columnist Glenn Gabe has some insights on what issues to anticipate and how to handle them.

  • The 7 deadly sins of content marketing
    May 5, 2016 by Trond Lyngbø

    Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one?

  • Google adds related topics to featured snippets
    May 5, 2016 by Barry Schwartz

    Google is now showing extended featured snippets for some queries, which should not surprise anyone.

  • Google confirms live demo of new AdWords redesign will happen on May 24
    May 5, 2016 by Ginny Marvin

    A new screen shot shows how ad scheduling data might be presented in the updated interface.

  • Updated: Google penalizes mobile sites using sneaky redirects
    May 4, 2016 by Barry Schwartz

    Google takes action on mobile sites that trick users into being redirected to an unwanted website from the mobile search results page. This Twitter post was just to remind webmasters not to use sneaky redirects.

  • Five distribution tips to improve the reach and impact of your content
    May 5, 2016 by Digital Marketing Depot

    Distribution is one of the biggest challenges for brands that create content. This tipsheet from Falcon Social has five strategic best practices that will help your content get more reach (and reach the right people), based on lessons from leading brands’ distribution strategies. Find out what to keep in mind when planning and creating content […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Where does your business stand in the eCommerce market?
  • Brand bidding & PPC optimization: future of brand protection (part 8)
  • 5 super-common SEO mistakes content marketers make
  • Performing a manual backlink audit, step by step
  • Branded query optimization for SEO
  • Mobile vs. desktop: Are you optimizing both experiences?
  • Peloton’s new CMO brings her passion for fitness to work at the in-home exercise brand
  • Adblock Plus teams up with content funding tool Flattr to pay cooperating publishers
  • 13 content marketing metrics to track for optimum conversions
  • Yahoo announces new video programming focus & expanded video ad metrics at NewFronts
  • 5 reasons to keep doing mobile SEO even though ads are everywhere
  • News360 adds native ads to its free publisher analytics
  • MarTech Today: Self-service EverString, bots that don’t understand you & Deeplink’s AppWords Concierge
  • Periscope starts testing a way to #save live broadcasts
  • Social Video Chart: Your at-a-glance guide to 7 major platforms
  • Instagram has started testing its version of Facebook Pages

Search News From Around The Web:

Local & Maps

  • Sentinel vs Landsat imagery, Google Earth Blog

Link Building

  • Link data advice from Duane Forrester part 3, Majestic Blog

Searching

  • Apple’s App Store search is completely broken right now, TechCrunch
  • Google Testing Bigger Margins & Spaces Between Search Snippets, Search Engine Roundtable

SEO

  • 6 SEO Secrets That Will Help You Become a Better Marketer, ahrefs.com
  • Become an SEO Wizard: Using the SEO Keyword Magic Tool, semrush.com
  • Google’s Report on SEO Conduct & Webspam: Ethical SEO Help for Online Businesses, BruceClay.com
  • How to Run a World Class SEO Agency #SEOcafe, semrush.com

Search Marketing

  • How Voice Search Will Change Digital Marketing — For the Better, Moz
  • May 2016 Google Webmaster Report: Penalties, PageRank, Guidelines Search Console & More, Search Engine Roundtable

The post SearchCap: Google featured snippets, Viv assistant & AdWords redesign preview appeared first on Search Engine Land.

Search Engine Land