Increase Your Open Rates with Sizzlin’ Summer Subject Lines

If you run an outdoor pool or an ice cream parlor, summer is a booming time for business. But even without summer-themed products and services, you can still add a splash of excitement to your marketing.

Memorial Day is right around the corner, and as people are starting to spend more time grilling and soaking up the sun, how can you capture their attention with your email subject lines? Remember, a subject line is just as important as the email itself because it’s the first thing people see in their inbox. Use these summer subject line ideas to get your emails the attention they deserve.

1. Draw attention with summer words and phrases

How are you celebrating summer at your business? Let it shine through in your email subject lines, but remember to keep it short and attention-grabbing. Use common summer words and references like these suggestions:

  • Celebrate summer with a heat-wave sale
  • Provide solutions to summer problems like mosquitoes and sunburn
  • Make a list of lawn maintenance tips or suggestions for a fun family grill-out
  • Talk about summer must-haves, summer safety, or summer places
  • Use summer words and phrases like fun in the sun, beat the heat, high temps, and dog days of summer

2. Promote a summer sale

An easy way to tie your email to summer is to promote a seasonal sale. Craft an exciting line that encourages customers to open the email immediately. Tell them exactly what they’ll see when they open it. For example, “Don’t miss out on the big summer sale — Promo codes inside.” You could also tie your sale to a summer holiday, from Memorial Day to the 4th of July or Labor Day.

3. Create a calendar of local events

People will look forward to your emails if they know they’re getting more than just an in-your-face promotion. Everyone wants to know about the hottest and most popular summer events, so add a calendar of local events to your emails. Give your customers something to get excited about, from local fireworks to the best farmers markets around town.

4. Use common sense

Your email subject lines should be fun and personal. If you wouldn’t send it to a friend or family member, you shouldn’t send it to current or potential customers either. But don’t go overboard. Stay away from emoticons if using them doesn’t align with your brand. All caps and excessive punctuation should also be avoided. Keep your email professional.

5. Create content people want to read

Your customer wants an answer to the question, “What’s in it for me?” That means it’s important to give them relevant and engaging content in each email. One way to do this is with a summer-themed educational list. If you sell clothing, try talking about the top five summer trends. Or if you run an auto repair shop, list helpful ways to keep your car running smoothly. And don’t be afraid to add a bit of humor. Bonus points if you make your customers laugh.

Don’t let all that hard work on your email marketing campaigns go to waste. Use these tips to keep your open rates up and your business growing all summer long. 

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© 2016, Contributing Author. All rights reserved.

The post Increase Your Open Rates with Sizzlin’ Summer Subject Lines appeared first on Vertical Response Blog.

Vertical Response Blog

Why We’re Proud This Guy Gave up on His Business (FS162)

Real talk: are you working hard on your business, finding it very difficult and not remembering clearly why you set off to build your own thing in the first place?

Bonus points if you’re either a). angry that someone would ask you that, or b). crying right now.

On this episode of the show (this is a podcast episode, all the goodies are inside it) the two founders of Fizzle share some hard-won perspective about why this guy — who just quit his business — is NOT a failure… he’s a hero.

It’s a great episode for all of us to remember WHY THE HELL WE DO THIS STUFF. Enjoy.

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This guy quit his own business to make a bigger impact on the things he cared about. (Podcast)
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Show Notes

Religion for the Nonreligious – Wait But Why

RIP Bookslut, 2002-2016 — Vulture

5 Reasons Why I Quit my Business to Pursue my Dream Job (FS144)

3 Ways to Improve the Best Advice Ever


20 Conversion Rate Experts You Should Be Following Today

There’s a ton of information out there on conversion rate optimization, which makes it hard to know who to trust and who is just spewing content for the sake of garnering some views and traffic. Conversion optimization is a big deal. It’s something that every marketer and business owner should be paying attention to whether you have an ecommerce store, a service-based business, online bookings, opt-ins and course offerings, etc. Every point of engagement with a customer is an opportunity for a conversion, so you’ve got to make sure that every aspect of your funnel is on point. If you’re…

The post 20 Conversion Rate Experts You Should Be Following Today appeared first on The Daily Egg.

The Daily Egg

6 Ways to Get More Traffic to Your Webinars

Webinars are one of the ways, if not the best way, to convert traffic and subscribers into actual customers.

Even with a mediocre webinar, you can convert around 5% of your viewers into customers.

Very few other conversion tactics come even close to that.

Depending on how long you’ve followed my work, you may have seen any one of the many KISSmetrics‘ webinars.

The total number of attendees of the first 77 webinars at KISSmetrics was 74,381. And 16,394 of those converted. That’s a 22% conversion rate if you don’t want to do the math.

We had good webinars, but they weren’t anything that others couldn’t deliver.

Adobe reports a 19% conversion rate with webinars, and Buzzsumo says that 20% of their webinar attendees turn into paid customers.

If you search around, you’ll find many other businesses achieving similar results.

I’ve written before about creating high converting webinars.

But that leaves one problem: Where do you get the traffic (that turns into your viewers)?

I’ll admit, it’s not too difficult for businesses like mine. You may have seen that I hold regular webinars on


I have enough traffic to my blog that I get plenty of new webinar signups on a regular basis. Even if I didn’t do any extra work, I’d be fine.

But if you don’t have that traffic already, I can see why you’d be hesitant to hold webinars. After all, you don’t want to hold one with two people in the audience.

That’s where this post comes in. I’m going to show you 6 things you should do in order to get your webinar attendance to a solid level.

It might not be thousands right away, but it will give you a base to build on, and over time, if you keep doing the right thing, your audiences will grow.

Download this cheat sheet of 6 bonus ways to get more traffic to your webinars (Not included in The Content).

If you’re interested in getting more traffic to your webinars, read on… 

1. Start with the basics

If you’ve been doing any sort of marketing already, you need to start with your existing audience.

It’s cheaper and easier to convince your existing subscribers and readers than complete strangers to watch your webinar.

Let’s quickly walk through your options to make sure you don’t miss anything:

  • Your blog – You can create a dedicated post that announces your webinar so that any casual reader can see it (and those subscribed to your RSS feed)
  • Social media – Whether you use Facebook, Twitter, Pinterest, or some other network, create a post promoting your webinar. Don’t stop there, though. Post multiple times leading up to the event.
  • Your email list – Your email list has your most active readers. This is a great place to get a lot of webinar signups. However, there’s much more to it than that, and I’ll get to it near the end of this post.
  • YouTube/Vimeo – You can create a promotional video for your webinar and post it on these major video sites. Obviously, it works best if you already have subscribers on the sites or are willing to pay to promote.

One common aspect of the above suggestions is to try to make your promo shareable.

For example, when I promote my webinars on social media, I usually create custom images:


Not only do they get more attention, but they also get shared more.

If you create a custom video to promote the webinar, make it great. If you can get people sharing it, it can lead to thousands of views and hundreds of visits to your webinar signup page.

2. Re-design your website to focus on your webinars

Webinars are something you can’t half-commit to. You either go all in and make them your main focus or don’t do it at all.

Yes, you can test them by doing a few to start off, but if that trial run goes well, decide to commit (at least for a while).

When you commit, it’ll be worth it to spend extra time re-designing parts of your website to get your webinar offer in front of more of your readers.

The big opportunities are in your sidebar or content and your webinar landing page.

Start with the sidebar: Check out any blog post on when you get a chance.

You’ll see this attractive image in the sidebar (or something similar):


This is one of 3 links to my webinar landing page.

These images were custom designed, but you can see that they’re not that complicated or expensive to make.

Spend a bit of time or money to get some really high quality images for your sidebar to drive traffic to your webinar from your blog posts.

Next, create a landing page: All webinars should have their own landing pages.

If you’re asking for webinar signups in a sidebar with a simple opt-in form, you’re missing out.

A good webinar is jam-packed with value, and there’s no way to explain it all in a small sidebar feature. Instead, you need a landing page where you can highlight the biggest benefits of attending the webinar:


I took it a step further when I saw the power of webinars. If you look at the homepage, it’s actually a landing page for my webinar.


All that organic traffic that arrives to my website from searches such as “Neil Patel” is presented with the webinar offer. I get a lot of extra signups this way.

3. Webinars make advertising highly viable

I, and most marketers, consider webinars a form of content.

The only difference is that webinars convert much higher than other types of content.

So, while you can definitely advertise content like blog posts and e-books on “cheaper” advertising networks like Facebook, you need to have a really effective sales funnel in place if you want to profit.

Webinars are different.

You can sell high-priced products with high profit margins through webinars at an incredible conversion rate.

Say you were selling a product priced at $ 300 with a $ 100 profit margin, and you managed to get a 10% conversion rate from your webinars. (That’s a pretty conservative example, by the way.)

That means you could spend $ 10 to acquire a single webinar viewer and still break even.

With a good landing page and a decently run AdWords campaign, you can convert visitors to webinar signups easily at the rate of over 30% (usually much more).

Accounting for 40% of signups not actually showing up for the event, you can still spend up to $ 1.8 per click if my math is indeed correct.

That’s not a hard target to hit on an expensive advertising network like AdWords, and you can easily achieve it on most others as well.

And remember, that’s a conservative case. If you have a really effective webinar, you could spend 3-4 times that and still profit.

So, while you probably don’t go too crazy advertising your other content, you can get a quick and healthy return advertising your webinars.

4. Encourage sharing with your promotion

People share content all the time.

Let me rephrase that…people share great content all the time.

The great thing about webinars is that your audience already likely values them higher than any written content you create.

And it’s generally true. They get an hour or so of your time to not only learn something valuable but also ask you questions live.

That means that people will share webinars.

Some will do this automatically, but others need prompting.

Start by making a thank-you page for your visitors after they register for the webinar.

On this page, you can put a lot of important information, but one of the elements should be a sharing section, complete with sharing buttons for all the major social networks.


On top of that, when you send a confirmation email about the webinar, you can add another call to action to share it.

If your niche isn’t particularly social, provide a direct link to the registration page to share. Ask them to share it with their co-workers, employees, and friends.

5. Don’t send a single email

Email is very important to running successful webinars.

The worst thing you can do is send a single email to ask if anyone wants to subscribe and a single email to let them know when the webinar is (after they’ve signed up).

I’m going to divide this into 2 main subsections: pre-signup and post-signup.

Emailing before the signup: Here, you’re emailing subscribers on your existing email lists to get registrations.

There are a few key factors here:

  • Send more than one email
  • Be compelling
  • Split test (if possible)

Starting from the top, you need to plan ahead and send at least 2-3 emails in the weeks leading up to the webinar (if it’s not a frequent occurrence).

These emails should not just say “sign up for my webinar.”

Instead, approach them like any other serious piece of copy.

Here’s an example of a promotional email Tim Soulo of Ahrefs sent to his list:


Notice that he came up not only with a good, benefit-driven headline but also with 3 more specific benefits that he knows his subscribers are interested in.

Just like any other good email would have, this one also has clear calls to action on their own lines.

Finally, he takes it one step further by limiting the number of viewers to 250 to leverage the power of scarcity.

If you send a single email, make it like this one.

If possible, treat your webinar like a product launch, and send a few emails beforehand to build anticipation (e.g., “we’ll be showing you soon how we do things behind the scenes—live…stay tuned”).

Emailing after the signup: These emails are just as important, if not more important, than the pre-signup emails.

You’ll never get 100% of people who signed up for your webinar to show up for it.

A decent chunk of them, say 20%, just plain can’t make it due to scheduling issues.

Then, another chunk will simply forget about the webinar. That’s usually another 20-40%.

You can reduce this percentage significantly by sending reminders about the webinar. An effective default schedule is:

  • 1 day before
  • The morning of
  • 1 hour before
  • Just as it’s starting

This ensures that very few people who sign up forget about it.

You can also follow Gael Breton’s lead and send a final email the day before to the rest of your list (that didn’t sign up) to see if they want to join at the last minute:


6. Make use of your thank-you page

One final way that is really effective to get more webinar signups is to create a custom thank-you page for new email subscribers.

On top of your typical thank-you message for new email signups, you need to highlight your next webinar and include a call to action that lets them register for it.

This is something Tim Paige from LeadPages did with great success (example below):


He was able to double the number of his webinar attendees by making this one simple change.

In addition, it’s great for starting a relationship because you’re giving away something of high value right away to your new subscribers.


I really hope that if you haven’t yet given webinars a try, you will now.

While you might be afraid you won’t have enough viewers, if you use the tactics in this post, you’ll be able to get 50-100 at a minimum.

That’s enough to get some practice with webinars and still make anywhere from 5-15 sales in most cases.

Keep in mind that you don’t necessarily need to use every single one of these tactics. Instead, pick a few that fit your business, and get really good at them.

I’d love to hear about your experiences with webinars and the most effective ways for you to drive traffic to them. Please share them in the comments below—I’ll be waiting!

Quick Sprout

SearchCap: Google sitemaps, Gboard ads & Sitelink card ads


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bug? Google Sitemap index counts drop across Search Console reports
    May 13, 2016 by Barry Schwartz

    Many publishers and webmasters are seeing huge drops in the reported index count in the Google Search Console sitemaps report. It seems like a widespread bug.

  • Google: No “current plans” for ads in Gboard
    May 13, 2016 by Ginny Marvin

    But the new iOS keyboard app from Google sure looks like a big new opportunity for mobile search ads.

  • Google testing a carousel of Sitelink cards in search ads
    May 13, 2016 by Ginny Marvin

    Spotted on mobile, the carousel features individual cards that link to separate landing pages.

  • NFL-YouTube deal will bring highlight videos & related news directly into Google search results
    May 13, 2016 by Amy Gesenhues

    Searches for specific NFL teams will deliver direct answers that include YouTube videos of highlights from games in progress.

  • Report: 2 years in, 75 percent of Right to Be Forgotten asks denied by Google
    May 12, 2016 by Greg Sterling

    More than 50 percent of requests come from Germany and the UK.

  • The SEM agency is dying (and what to do about it)
    May 13, 2016 by David Rodnitzky

    Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.

  • Search in Pics: Gboard team, Google Boston’s vintage arcade room & new weight training room
    May 13, 2016 by Barry Schwartz

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Gboard team photo: Source: Twitter Google Boston’s vintage arcade game room: Source: Twitter Google London’s […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era
  • Report: Most iOS app store revenue goes to top 1 percent of publishers
  • The true value of technical SEOs
  • SEM ad copy tips that you may find scary
  • Three ways to deliver future-focused digital advertising
  • Inside Twitter’s video showcase at Tastemade’s Los Angeles studio
  • Which trend-setters will shape back-to-school marketing in 2016?
  • MarTech Today: Adobe pumps up its Marketing Cloud, Callidus wires up for IoT & Google’s mobile-friendly algorithm boost rolls out
  • Automattic to offer .blog domain names, WordPress not required
  • Mark Zuckerberg responds to Facebook Trending Topics allegations
  • Android grows its share vs. iOS, Windows in all major markets [Report]
  • Tune study: Overwhelming number of mobile users won’t pay even $ 1/year for content

Search News From Around The Web:

Link Building

  • New Bulk Backlink Checker Features, Majestic Blog


  • Google Launching Wider & More Spacious Search Results User Interface?, Search Engine Roundtable


  • On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday, Moz

SEM / Paid Search

  • Bing Shopping Campaigns Launched in Germany, Bing Ads Blog
  • Building Successful PPC: Implementing Ad Extensions, Portent

Search Marketing

  • How PLAs cost one client 104k organic visits per month, Branded3
  • Video: Google Mobile SEO Update, Analytics & Search Console, AdWords & Bing Ads Bans, Search Engine Roundtable

The post SearchCap: Google sitemaps, Gboard ads & Sitelink card ads appeared first on Search Engine Land.

Search Engine Land

The Content Marketing Continuum: How to Create Content to Meet Customers’ Needs

how to plan content that meets readers every step of the way

Content marketing can feel like a never-ending ordeal.

At the same time, we know content marketing is good for business.

Which is why we find the courage to approach that unnerving blank page week after week, always wondering what we can possibly write to convince our reader to become a customer.

Sometimes it feels like writing a sales page every day!

If you’re daunted by content marketing, today’s article should relieve some of your stress. You see, every piece of content doesn’t have to seal the deal and make the sale.

There’s a continuum to content marketing and no single article needs to span the entire spectrum.

Individual pieces of content don’t have to help your customer travel the entire journey from knowing nothing about your business to liking and trusting your business, to buying from your business, to eventually recommending your business (whew!).

Instead, break down the journey into smaller milestones and create content that meets them every step of the way.

Think about how individual pieces of content will take individual readers on one leg of their customer journeys.

Read on to discover how to take pressure off yourself (and your content) and think about your readers’ state of awareness before you write.

Pinpoint where they are by what they know

We’ve used the concept I’m about to share to think about and plan our content on Copyblogger this past year. And I’m exploring it in depth in my upcoming book on content marketing (read the first draft here).

Rather than expecting a single piece of content to do all the work for you, I want to encourage you to think about your content marketing as a body of work that your readers will search, discover, and consume on an as-needed basis.

Their needs will vary depending on how much they already know about your topic when they read a piece of content.

Let’s look at the main stopping points in your customer’s journey and go over the type of content that will meet her needs at each one.

Here are the three stopping points in the customer journey we’ll talk about below:

Discover the content marketing continuum so you can create content that meets your customer's needs every step of the way.

Get to know the content marketing continuum so you can create content that meets your customers’ needs every step of the way.

Beginner content: What is ___?

Your content will talk about a topic or set of topics. It will inform, entertain, and educate your readers. It will build trust and establish your authority.

Many visitors to your site will come in search of understanding and won’t be familiar with your topic at all. Your beginner content will explain it and define it for them.

The basic question beginner content answers is:

What is ___?

Smart content marketers ensure that their beginner content defines the topic in a way that positions their own website as an authoritative resource. Remember, at this stage you get to set the context, so use this content to benefit both your reader and your own business.

Use your beginner content to define your topic in a way that will serve your business goals.

Is this all too esoteric to understand? Let’s look at some concrete examples of beginner content.

If you write about organic gardening, for instance, your beginner content might sound like this:

  • Why Organic Gardening Is Better for Your Health
  • What Makes a Garden Organic?
  • Why Is Organic Gardening More Expensive than Traditional Gardening?

Beginner content explains, defines, and sets context for your topic.

Here are examples from our own Copyblogger archives:

  • What’s the Difference Between Content Marketing and Copywriting?
  • What Is a Content Marketer?
  • 4 Reasons Natural Authority Rocks and 4 Ways to Build It

Intermediate content: How do I do ___?

Intermediate readers already understand your topic. There may be fewer of them than there are beginners, but they’re enthusiastic, and that makes them excellent prospects.

The basic question intermediate content answers is:

How do I do ___?

They want to know how to use what they’re learning about your topic.

Use your intermediate content to help readers apply what you’re sharing to improve their lives.

Let’s see what intermediate content looks like in practice on our organic gardening website:

  • 3 Simple Changes to Help You Go Organic in Your Garden This Year
  • Organic Gardening Practices: Plan Your Kitchen Garden Today
  • Organic Weed Control: Easy (and Cheap) Fixes to a Growing Problem

Intermediate content takes the topic you write about and helps readers apply it to their own lives.

Here are examples of intermediate content from the Copyblogger archives:

  • 7 Fun and Easy Warm Ups to Start Your Writing Day
  • How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
  • 10 Rules for Creating Content People Can Trust [SlideShare]

Advanced content: How do I get better at ___?

Advanced readers understand the topic you write about and they’ve applied that understanding to their own lives. They’re still enthusiastic — so enthusiastic that they’re craving mastery.

They want to get really good at what you teach. This makes them the best prospects of all!

The basic question advanced content answers is:

How do I get better at ___?

Advanced readers are ready to push forward and become experts.

And again, this content may be for a smaller group of people, so you’ll have fewer advanced posts. But these articles have an important job.

Use your advanced content to help readers achieve mastery.

What does advanced content look like in the wild?

Here are examples of advanced content for our organic gardening site:

  • How to Increase Yields in Your Organic Vegetable Garden
  • Maximize Efficiency (and Minimize Weeds) in Your Small-Space Kitchen Garden
  • How to Plan and Plant an Award-Winning Organic Flower Garden

Advanced content shares insider tips and techniques used by experts. It helps advanced readers achieve mastery and gives beginner and intermediate readers something to aspire to.

Here are examples of advanced content from our Copyblogger archives:

  • How to Use the ‘Rule of Three’ to Create Engaging Content
  • How to Consistently Create Remarkable Content
  • 5 Blissful Lessons These Nightmare Headlines Can Teach You

Think about the content continuum as you plan your editorial calendar

When you’re planning your content, think about a mix of information that will serve beginner, intermediate, and advanced readers.

When you think about your topic, ask yourself: “When beginners land on my site, how can I define my topic so they have a solid grasp of it — from my point of view?”

Use your beginner content to establish authority in your field of knowledge and set it in a context that benefits your business.

When you think about your intermediate readers, ask yourself: “What can I teach them to do that will help them apply what they’re learning and see results?”

Intermediate content helps them make a palpable change. And that how-to information keeps their enthusiasm high.

When you think about your advanced readers, ask yourself: “What can I teach them that will help them achieve mastery?”

Advanced content — although its audience won’t be as large as beginner content — shows readers you are knowledgeable and trustworthy. Even beginners can read it and think, “I will need this someday and now I know where I’ll find it.”

Advanced content establishes your business as a long-term resource that will grow with your reader every step of her journey.

This might be the cure for content marketing writer’s block

The first step to creating any piece of content is identifying what you’ll write about. Some of us are struck by writer’s block at this point, unsure of what to serve up to our audience of readers.

Just stepping back from your topic of choice and seeing it from the point of view of a beginner, intermediate, or advanced reader should give you more content ideas than you can handle.

You will serve your readers well, and your writer’s block days might be over. :-)

Master content marketing inside Authority

Authority is our content marketing training and networking community designed to help you build the skills you need to profit online.

Put your name on the Authority interest list by clicking on the button below. We’ll let you know when we open our doors.

Join the Authority interest list

The post The Content Marketing Continuum: How to Create Content to Meet Customers’ Needs appeared first on Copyblogger.


Police chief gives himself ticket after watchdog citizen points out parking error


Where would we be without vigilante parking inspectors?

The police department in Groveland, Florida issues parking tickets to cars blocking the sidewalk — even if they’re blocking it from their own driveway. 

But Groveland resident David Bires noticed that police chief Melvin Tennyson had committed this vehicular faux pas, and posted photos of the offending park job to Facebook earlier this week.

SEE ALSO: Mustachioed cop found the cutest little gumshoe to help him on the job

The photos were shared over 500 times.

Luckily, Chief Tennyson took the not-so-subtle hint. He wrote himself the appropriate ticket (for a $ 45 sidewalk violation), and the police department posted his receipt to Facebook. Read more…

More about Facebook and Watercooler

Rainmaker Rewind: The Importance of Creating a Life Plan, with Michael Hyatt

Rainmaker FM rewind

I hope you’re learning valuable information from the recently evolved Rainmaker Rewind.

Because there’s so much great content out there, it was difficult to choose only 10 this week.


  1. This week on Rainmaker FM, Michael Hyatt joins host Chris Ducker on Youpreneur for a candid discussion on what his latest book Living Forward is all about and how to create, design and fulfill a plan for your life: The Importance of Creating a Life Plan, with Michael Hyatt
  2. This week on Copyblogger, Demian Farnworth explores the relationship between reading and strong writing: Want to Be an Amazing Writer? Read Like One
  3. See how one entrepreneur thought like an engineer in order to recognize the problems with online business — and why it worked: To Thrive As A Design Marketplace, Think Like An Engineer
  4. Entrepreneur Kayla Hollatz shares her top 15 favorite podcasts for aspiring and creative entrepreneurs: 15 Podcasts for Creative Entrepreneurs
  5. Has Facebook actively suppressed conservative-leaning news on the social network? If so, you may have even more reasons to build on land you own, regardless of your political or business opinions: Senate GOP Launches Inquiry Into Facebook’s News Curation
  6. If you’re running a business in 2016, think about Snapchat as a channel to grow your customer base and engagement. Gary Vaynerchuk said during CES in Las Vegas that one of the biggest advantages of Snapchat is that “It’s made up of real personal moments”: 7 Unofficial Rules of Snapchat All Marketers Need to Follow
  7. This week on The Daily Beast, one Twitter user argues in favor of longer tweets and less restriction on character limitations: Why Twitter Makes Us Feel Like Crap
  8. Inc. reports that the C-suite is more effective and trustworthy when engaged on Twitter, Facebook, and Instagram: Why the Best Leaders Are Social Media Savvy
  9. According to a recent study, 7 out of 10 Twitter users expect to receive a response from brands that they reach out to. Find out more about the study on Social Media Today: 52% of Customers Expect Your Brand to Respond to Their Reviews
  10. There is plenty of evidence indicating that entrepreneurs who can take a break and unplug from time to time are happier, healthier, and more productive than their stressed-out counterparts. Read what happened to one entrepreneur on Forbes: This Entrepreneur Tried To Unplug For A Week: Here’s What Happened

And one more thing …

If you want to get my Rainmaker Rewind picks of the week sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

See you next week.

The post Rainmaker Rewind: The Importance of Creating a Life Plan, with Michael Hyatt appeared first on Copyblogger.


Wabash, Indiana or Silverton, Oregon? Cast Your Vote and Send $500,000 to the Lucky Town

A few weeks ago, we echoed the call to nominate your favorite small town to receive $ 500,000 worth of marketing services and business advice from our parent company, Deluxe Corporation in partnership with Shark Tank star, Robert Herjavec. The two finalists were announced today and we encourage all you small town lovers to watch the three-minute documentaries and cast your vote.

Meet the Finalists

Sliverton, Oregon – Serving as the gateway to Oregon’s largest state park, Silverton is surrounded by natural beauty and is home to a large botanical garden. The historic district has twice been hit with damaging fires – but the downtown business district is gaining momentum, featuring an array of shops and restaurants that are working to reinvigorate the city’s core. The unique expertise and support of the Small Business Revolution could be exactly what is needed to take the community to the next level.


Wabash, Indiana – This inspiring small town, which was the first electrically lighted city in the world, has not lost its spark. But it has taken a hit from urban sprawl, which has drawn businesses and workers out of downtown, and a diminishing industrial base that has altered the local economy. Wabash’s tight-knit community and independent small-business owners have banded together in a concerted effort to revitalize their downtown core – and the Small Business Revolution could help re-illuminate Wabash as a shining destination for tourists and residents alike.


The public vote is open from May 3-10, and each person who votes will have a chance to win a trip for two to the winning town and a meet and greet with Herjavec. The process of the town’s revitalization will be documented in a web series debuting on in the fall of 2016.

To cast your vote and learn more about Small Business Revolution on Main Street, go to

© 2016, Linzi Breckenridge. All rights reserved.

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