10 Steps to Start a Business (and Why The SBA’s List is Tragically Flawed)

10 Steps to Start a Business (and Why The SBA’s List is Tragically Flawed)

Earlier this week I stumbled on an example of absolutely terrible advice from the U.S. Small Business Administration.

This advice made me angry and sad at the same time. Angry at the SBA and sad for anyone who follows the advice.

I was googling some common phrases about building a business as research for an upcoming podcast episode. One of the phrases I typed was: “How to Start a Business”

Google now includes some list content from articles directly in search results, and for this search I found this special box as the first non-advertising result:

Screenshot 2016-05-24 19.07.37

This partial list is from the U.S. Small Business Administration (a government agency) from an article titled 10 Steps to Starting a Business.

Here’s the whole list:

Step 1: Write a Business Plan
Step 2: Get Business Assistance and Training
Step 3: Choose a Business Location
Step 4: Finance Your Business
Step 5: Determine the Legal Structure of Your Business
Step 6: Register a Business Name ("Doing Business As")
Step 7: Register for State and Local Taxes
Step 8: Obtain Business Licenses and Permits
Step 9: Understand Employer Responsibilities
Step 10: Find Local Assistance

They introduced the list by saying “Starting a business involves planning, making key financial decisions and completing a series of legal activities.”

What? Are you serious? Is this a joke?

This list is tragically flawed. I wouldn’t be surprised if following these steps made you less likely to succeed than if you didn’t follow any advice at all.

Here’s the simple truth the Small Business Administration is completely missing: a business can’t succeed unless it creates something people will pay for. Registering for a business name, choosing your legal structure, registering for taxes, permits, blah, blah, blah, all do nothing to help you get closer to making something people will pay for.

Filling out paperwork doesn’t make you an entrepreneur any more than buying a fancy guitar makes you a rock star. These are the steps you’d follow if you were just “playing business.”

Filling out paperwork doesn’t make you an entrepreneur any more than buying a fancy guitar makes you a rock star.
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If you were serious about making something people will pay for (i.e., building a successful business), you’d know that the two most important aspects of starting a business are shockingly absent from the SBA’s list.

The two most important parts of starting a business are: 1) your customers, and 2) your product. Without customers and a product (or service), a business isn’t a real business, it’s just a shell of paperwork and legal filings.

Yet there is zero mention of customers or product in this supposed list of 10 steps to start a business. These 10 steps are utterly insignificant compared with knowing your customer and building your product.

Seriously, this oversight is incredible. Whoever is in charge of the SBA should be fired for perpetuating this tired and dangerous advice about starting a business.

Just so you don’t think I’m being unfair to the SBA by criticizing one article from their site, you should know that nowhere within the entire outline of curriculum on the SBA site about starting and managing a business do they mention a market, customers or building a product. Here’s a screenshot of the whole curriculum:

Screenshot 2016-05-24 21.04.48

No section on making a product or connecting with customers? WTF?

Luckily this probably doesn’t affect you. I doubt you take the SBA seriously anyway. I don’t know a single successful entrepreneur who credits the SBA for any part of his or her success, with the exception of a couple of SBA loans I’ve heard of people raising. Maybe they should stick to loans and stay out of the advice business.

Anyway, enough about the SBA.

Let me offer a better list of steps for starting a business. If you asked me how to start a business, here is what I would say.

10 Steps to Starting a Business:

  1. Follow a roadmap
  2. There are many solid training programs and incubators available to entrepreneurs these days. Find and follow a system like Fizzle’s small business roadmap to avoid wasting time on things that don’t matter. You can build a business without following a proven system, but why would you want to take on so much unnecessary risk?

  3. Choose an opportunity
  4. What opportunity will your business address? You likely have many ideas floating around, but you have to pick one. An ideal business opportunity will be a combination of something you’re interested in, something you’re good at, something the world needs and something people will pay for.

  5. Define your customer
  6. Who will your business serve? What do you know about them? What is their life like? What do they value? What problems do they face and how are they currently solving those problems? Defining your customer is an essential part of your foundation.

  7. Connect with other entrepreneurs for support
  8. Being an entrepreneur is incredibly difficult, sometimes lonely and you’ll often feel like you’re on an emotional roller coaster. The most effective way to maintain a healthy perspective while also improving your odds of success is to spend time with other entrepreneurs.

  9. Talk to customers
  10. The biggest risk you face as an entrepreneur is building something nobody wants. The best way to reduce this risk is by talking directly to the potential customers you’re trying to serve, so you can learn intimately about the problems, needs or desires you aim to address.

  11. Create a 1-page business plan
  12. Business plans are full of guesses and often give a false sense of security to entrepreneurs. A simple 1-page business plan (like Fizzle’s Business Sketch Template) will give you the benefits of a business plan without page after page of unreliable guesses. This plan will primarily describe your customers, the problem, your solution and how you’ll reach those customers.

  13. Set up your business (name, legal structure, permits, taxes, etc.)
  14. Now that you know who your customers are and what you’ll be building for them, it’s time to name your business and get your legal ducks in a row.

  15. Build a minimum viable audience
  16. If you build it they will come. If only. Smart businesses today know that you have to connect with your customers to succeed, by meeting them in the channels they already use. The best time to do this is before your product launches, to build buzz and use their feedback to make your product even better.

  17. Build a minimum viable product
  18. Your business idea is nothing more than a hypothesis. You believe there is a group of people with a problem that you can solve in a way they’ll be willing to pay you for. The first step in testing this hypothesis is by building a minimum viable product, a product with just enough features for you to learn from your customers and improve upon.

  19. Measure, learn, iterate, grow
  20. Once you find a group of customers and create a simple product or service for them to consider, it’s time to measure, learn, iterate and grow. Customer feedback is essential at this stage as you turn your minimal product into a full-fledged offering.

I suppose you could argue that the business is technically “started” by the end of step 7 in our list. Steps 8, 9 and 10 are about building the business. Including these building steps here is intentional, because describing the act of starting a business without covering the actual development of the most important things (customers and product) does you a huge disservice. The SBA’s list allows would-be entrepreneurs to feel like they’re doing important work, when they haven’t done any of the important work at all, towards growing a customer base and building a product.

Even if our list stopped at step 7, notice how much of the first 7 steps is dedicated to cultivating the customer, knowing who they are and talking to them to identify problems/needs/desires you can address. This is where real business opportunities come from, from knowing your customer intimately.

So many people still think of the entrepreneur as an inventor, someone who tinkers away in a garage somewhere for months or years on a big important product that they eventually unveil to the world, which responds with oooohs and aaaaahs.

The biggest risk you face as an entrepreneur is building something nobody wants. The “inventor” mythology is wrong because it ignores this risk and assumes the inventor knows everything.

But you don’t know everything. You’re just a humble entrepreneur with a belief. You believe there exists a group of people who have a problem, need or desire that you can solve in a way they’re willing to pay money for. Your job is to prove whether this is true or not, with as little risk as possible.

Our list of 10 steps to starting a business is carefully crafted with a central focus on customers, product and your journey (and needs) as an entrepreneur, because we want to help you build something people want. Unfortunately the Small Business Administration doesn’t seem to have a clue about what really matters when it comes to building a business.

You know better now. Use our list to your advantage. Stay focused on your customers and your product and you’ll have a much better shot at building a business that matters.


Fizzle

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Comments (62)

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  6. Jane M. Spivey^I bought this shirt because I thought it was so cute&#44 and it is. The problem is the material it is made out of. It is so thin you can see light shine through the shirt. I am not talking about holding it in front of a light source. Just hold it up and you will see light shining through two layers of cloth. This means after a couple of washings&#44 this shirt will be ready for the rag bag. I wasn’t expecting high quality&#44 but I have bought shirts from dollar stores that were be quality than this shirt.~3|Sam from Am Sam^I usually order XL shirts to wear when I want something loose&#44 and this was good for its size. However&#44 the print looked faded and the colors were not as bright as you can see on this ad. It was disappointing when I waited for 2 weeks to receive it just to wear it behind closed doors&#44 because it looks like it was ordered from a first time print shop. I could have gotten a better print at a local shop for only $2. If you are being charged to have this item shipped to you I would advise to look else where.~3|Heather Z^Cute shirt but i always wash everything before i wear it… and this one turned the pair of white socks i missed with my darks to a very dark grey. There was a warning included with it to not wash it with other clothes&#44 but who runs a washer with one item in it? It also shrunk during washing and therefore still fits&#44 but much more snug than i care for. I would not purchase again.~4|heidi r.^The shirt fit on when I got it&#44 just not as roomy as I like. But after 2 washes in cold inside out the writing is cracking and it shrunk not around just got shorter.~3|A. Blanc^This shirt is great. The 2x size fits perfectly. This is a very funny shirt for the overweight male. My husband saw another gentleman wearing a similar shirt & they both laughed as well as others. Very humorous.~5|Fascinating!^Bwahaha&#44 this shirt is perfect. Thanks so much! I plan on wearing these with my french fry leggings to my group fitness class&#44 just to be annoying. :D~5|B. Brockman^Well made. fits as expected and have had some good comments.~5|Papa Ron^Very please with this purchase. The T shirt is high quality and the printing is raised and adheres well to the fabric. This shirt was priced well below many other competitors and I believe much higher quality.~5|Amazon Customer^Bought it for my brother in law for his bday. He loved it!~5|LAM^The quality of the T-shirt is okay&#44 but the print work is horrible-it has many gaps in it that were not in the picture. I’m keeping it because I love what it says; it’s hilarious~3|

  7. Allie^The shirt is NOT cotton as advertised. It’s some other material&#44 like polyester. It’s also a very bright white&#44 not “natural white” as advertised. Everyone else seems to have received a different t shirt than me. The only thing true about this was the size.~3|Jacklyne^the fits a bit weird&#44 I’m 5’3 and I’m a lady so I’m sure it would fit better on a man. The shoulders are a bit broad and theres really no shape to the shirt so its not super flattering but i love wearing it with a jacket and jeans. Its an awesome rock shirt to own.~4|Jeff Heiner^Very disappointed with the shirt&#44 so much so I donated the shirt to goodwill.~3|Shannon^Nice quality&#44 way too big. I usually order an XL t shirt so it’s a bit roomy & has a relaxed fit to it. This was like a dress/night shirt. So&#44 my man gets this shirt & I’m ordering a large.~3|PVail^Great quality T-Shirt. I attended this concert in Pontiac (A long&#44 long time ago:) so it’s also a nice souvenir of a great show.~5|Beverly Waite^Shirt arrived promptly and as described. Would order again.~5|Alison stander^Gift for my dad and he really liked it.~5|Patrick^Awesome cotton. I hate thin shirts. Fits nice. Love it.~5|Amazon Customer^Found the material to be very thin. I can see right throughit.~3|JennMann^Bought this as a birthday gift for a friends young son and he loved it….he loves classic rock so I really scored with this gift.~5|

  8. Isaac^Great fit mg friend loved it&#44 originally got him a medium but it got him way too big (he’s about 5’8&#44 average build) so I returned it and got the small. Super rad shirt still like an inch too long and the sleeves were kinda big. Other than that like I said cool shirt. (By the way I have no idea if it shrinks or not)~4|josh lordigyan^This is not an LRG brand shirt. It’s a cheap rip off and a terrible one at that.~3|Lindsey B^I ordered this as a birthday gift for my boyfriend&#44 he loved it! He loved the lion design&#44 and LRG is one of our favorite brands. We were both very satisfied with this item!!~5|Joseph^Love the quality of the shirt and the design is very bold!~5|Amazon Customer^Too small i can wear other 2x lrg this ones tight so i go to ltg big and tall~3|Amazon Customer^Was very happy with shirt.~4|Jonathan Thomas Jackson^Nice…~5|thatguy;)^Awesome print! One of my new favorites.~5|Daddy Black^This shirt was one of my best clothes purchases. Not only does it fit good&#44 I get compliments every time i wear it.~5|Amazon Customer^I love the shirt~4|

  9. Anonymous^A strange fitting hat and weird looking hat as well. The mechanism used for sizing it doesn’t work&#44 and it doesn’t fit on top of your head right&#44 meaning it’s either over your eyes when it’s forward or falling off the back of your head when backwards.~4|Sandy Rogers^Fabric and workmanship great~5|James Edwards^Just as described&#44 good purchase.~5|

  10. Noni^Bought for family member since grandchild will be attending VaTech in fall. Quality of tshirt is great for price~5|Stephen DeWolfe^It was a bit larger than I expected. Once washed in cold and dried on delicate&#44 it shrunk up nicely.The arm holes are huge so I guess I will need to work on my biceps.??~3|Bob@Kaylahaus^T-Shirt was a gift&#44 and was well liked. Color and fit were good. This was a good value.~4|Amazon Customer^I’m transferring colleges in the fall and wanted a shirt that represented it. It fit exactly as expected&#44 and is a comfortable shirt to just wear around. Very pleased with this product&#44 especially for the great price. Particularly pleased with the customer service; I recieved an email checking in to make sure I was happy with the product&#44 and if not to return it. Will buy from store again.~5|The Fair Critic^I am happy with this purchase. Great&#44 basic t-shirt that will wear well. about as basic as basic gets. 100% cotton so it will shrink a little bit if you really dry it.~5|Aunt Heidi^I orders several of this shirt (at different times) to wear as a group to surprise my Niece. Everyone likes them so far.~4|ChezKern^Nice shirt. Good quality. Large size fits like a medium-large; just a little short in length. Recommend ordering a size up.~4|V. Brewer^Great quality shirt. Looks great. Was shipped very quickly. The young man I gave it to was very happy with it.~5|Amazon Customer^It’s a basic cotton t-shirt. I like my shirts kind of large because they shrink and are generally more comfy. I normally order a small or medium as I am a petite girl. I went with a small because they are sized in men’s and it’s perfect. The printing is nice and I think it will wear well. You can’t beat $12 for a basic college t-shirt.~5|Stephany^A bit small for the size but overall good quality.~4|

  11. Tropic flower^This purple one is quite a bit larger than the turquoise one from the same source.I prefer the smaller size.~4|Amazon Customer^I like the extra width for sun protection ( not too wide); great color – a perfect light weight visor!~5|Fantasy writer and Ph.D. Scholar^The best ever sun visor in a lovely shade of purple…. Highly recommended!~5|G. A. Kleine^Love it. I like these sun visors and can’t find them where I live. It’s perfect.~5|Patrice L. Ash^I have multiples of these in various colors&#44 only thing I can stand to wear as they don’t give me a \”clamp\” headache. These are bigger than average & not kid sized. They hold up well & are easy to clean.~5|Wendy Reitmeyer^works just fine!~5|Ju^The items I ordered were what I expected. The order was processed and arrived within the 2 week period as noted on the comment section of the companies add.~4|

  12. Dev^Daughter loves it came early perfect and no damage to packaging or items at all~5|LBos^It’s very cute but not true to size at all.~4|C. Reinke^Cute shirt. Bought two different printed shirts both mediums&#44 this one ran slightly smaller. Still wearable&#44 no complaints.~5|Atlanta Reviewer^Love Love Love it~5|Amazon Customer^Nice shirt&#44 larger than I expected…~4|MRV^Nice shirt but fits a liitle big amd even with following instructions pic design fades.~3|Amazon Customer^Love it~5|Adriana Santander^Gift for my daughter and she loves it!~5|Amanda^Generally a size 16 and the XXL fit&#44 as is the usual with “Junior” sizes. It has a vintage look to it and behind catwoman’s head is a very faded comic book page&#44 like a back drop – really neat effect.~5|tsea21^I am a missy size xL when I purchased this tee I figured it was a junior size. It is but I took a chance it was a boxy cut and would fit in the XL. It fits me closer to the body like i wanted in that boyfriend style. Plus this is a cotton/poly blend so when it is washed & dried it still fits.~5|

  13. Wudwaen^I like the idea of this shirt. Color is fine. Statement is fine. However&#44 I cannot wear it. I bought a size larger than I normally buy just in case&#44 and it was still not large enough for me to even get an arm into a sleeve. Maybe it is 3XL in some other country. It is not a 3XL in the US.~4|Forestrial^Seems to be a good quality shirt – it’s comfortable&#44 and I don’t think the graphics will fade or peel off any time soon.They also gave me a good coupon with my package&#44 which is an appreciated touch.~5|OKAT^The shirt was worn just a couple of times and washed equally and the graphic is already falling apart.~4|Mom^Gave as a gift & they were thrilled with it.~5|Amazon Customer^Feels nice&#44 looks like it should.~5|Auntie Val^The graphic looks like the artist scaled up a jpeg of the original image&#44 making the edges very blurry and rather ugly. But it came earlier than expected and the material feels comfortable~3|Amazon Customer^Little large on my guy but he’s 5’7″ and relatively slim. It’s a good fit though. Very soft cotton. Great coupon. Decal looks great&#44 might wanna wash it inside it though.~5|Roni^good quality shirt&#44 time to get the good rolls with it.~5|Nick Elder^Great quality material and didn’t shrink after washing it either. My D&D fellow players loved it!~5|Aaron Strickland^The shirt says it all rolled a new 5e charater got 4 18 on try gm said bs even though he watch me roll made me do it again with his dice 2 18 3 17 and a 16 rain down max rolls shirt~5|

  14. Aimakins^Just received this today and it is NOT 100% cotton. It is that silky clingy material which my son does not like. I expected to get a 100% cotton t-shirt&#44 not this. Plus the design is totally blurred on the shirt and takes up the entire shirt…nothing like the picture. Very disappointed.~3|Anne^Nice shirt&#44 12 year old likes it. It washes up real good&#44 didn’t seem to shrink up to much in the wash happy with it.~5|Cella987^It was a bit large for a medium. Definitely get a the size below what you’re looking for. The print had a bit of a worn look to it&#44 but my boyfriend loved the style it added to the shirt! It came with a bit of a smell&#44 but goes away after a wash or two.~4|Abdlrahman I Al sulaiman^Goods worth buying&#44 and received on the same time of specify shipping time.~5|Phillip Edwards^I was looking for a Green Arrow t-shirt that looked stylish and had some artwork. The only t-shirts that I could locate in town were those that just read the words of the superhero with minimal artwork. I am happy to have found this t-shirt online and it fits great.~4|Eric Schmidt^Love it&#44 for the longest time I had a hard time finding anything Green Arrow related (comic book green arrow)&#44 but I finally found a couple shirts from these guys. Great price&#44 great quality&#44 can’t complain.~5|KAB^We bought this as a gift for my daughter’s friend. It was a huge hit. Great product. Would highly recommend.~5|Raoul Ritz^I bought this shirt for my son (a huge Green Arrow fan) and he absolutely loves it. It fit perfectly and he couldn’t be happier with it.~5|Michaela Gibbons^This is a good quality shirt. I bought it for my boyfriend. It would say that it does run a little small&#44 but the color is vibrant and the shirt looks nice.~4|Jacob^This shirt didn’t fit one single bit. I ordered a men’s 2XL and it seems more like a childrens 2XL~3|

  15. Lilgal23^I am sure some of the people who give a good review to this product got the shirt as the advertising picture. It is a nice print.What i got its a very small print in the middle of the front of the shirt. We were very excite to get the t-shirt. It took a very long time to get to us&#44 it was ship from china. When we look at the shirt we were speechless&#44 and we felt cheated of our money. be aware this is a false advertising. The picture does not look nothing to what you get. This people answer to my return. “I am sorry i will return $4.00 and you can keep the t-shirt”. why will i want to keep this shirt its ridiculous you will be a joke if you ware it.~3|Amazon Customer^It took almost a full month to receive it.The T-shirt material seems to be ok quality&#44 but the print is “NOTHING AS EXPECTED”. It looks like they ran out of ink&#44 and then had the shirt washed a 1&#44000 times.It is completely faded!!!Very unhappy with it&#44 since it was meant to be a gift&#44 and I would feel ashamed to give it as a gift!!!I got 3 shirts different sizes ( 3XL&#44 2XL&#44 and XL)The XL is like an LThe 2XL and 3XL are like an XL and they are “both exactly” the same size!!!~3|Charles Dunitz^Well the art work is on the front&#44 it shown on the back and it is not centered. I will not wear this~3|hi^This is not a cotton T-shirt. Not sure what the material is&#44 but don’t expect it to fit or feel like a T-shirt. Also be prepared to wait weeks while it ships from China. Disappointment.~3|Apopkaladd^I get compliments on this shirt.I even ordered one for my buddy so he could have one. True to size.~5|Amazon Customer^Nothing like the page shows&#44print was on front not the back&#44print was very small.(Disappointed)~3|Joanne^Love the wording and design on the back. Did not like the material it was made of–seemed very lightweight and silky. Definitely not a heavyweight cotton. Also&#44 ordered a large but certainly was not a large!~4|Nancy S.^Print was suppose to be on back of shirt but print came on front. graphics were much lighter than add shows. Not impressed at all.~4|Janice Upton^Not a true 2XL~3|Danielle Weidow^Junk. Looks cheap and doesn’t fit. Do not buy!!!~3|

  16. Marten^Fantastic hat. Period. I’ve looked around a LOT for a BIG airy hat with good sun protection – found it.Excellent firmness to the wide brim with cloth underside to shade the face and neck. Same cloth on the top (for the slightly balding). Very light&#44 and because it’s actually slightly too large (on my big head&#44 61cm+&#44 24″+&#44 which is wonderful&#44 allowing it to breathe) I made a few adjustments.Removed the sweatband (just WAY too hot)&#44 added chin straps (shoelace stitched on the inside&#44 see photo)&#44 and a loop for clipping to belt buckle&#44 and then decided to ADD the sweatband again (turned out to be a bit too loose without it)&#44 but this time also stitched the upper part of it inside the hat&#44 so it doesn’t actually touch the head/forehead very much (not like the original “sock around your head” feel).On a windy day you really want that chin strap (or sweatband if that’s for you) since this hat wants to FLY. And on a rainy day you better keep this thing safe somewhere.The brim can be reshaped (metal wire on the inside) to a style you like. The flat top is something you get used to (would have preferred a slightly more angled shape to it but heck&#44 it works). It’s the perfect summer hat for people with big heads (61cm+&#44 24″+)&#44 it breathes&#44 is cheap&#44 and with a few minor adjustment – the best hat I’ve ever bought. Finally. 😀 (Let’s hope it lasts&#44 will take really good care of it)~5|John Dough^This hat arrived with the fibers already coming loose on the underside of the brim where they appeared to have been glued. It snags on everything and it continued to unravel. The brim has some sort of wire mesh imbedded that caused it to have little zigs and zags in it. The only way to fix this (that I found) was to form the hat to a curved surface (sofa) to get the brim mostly even. This won’t matter if you use the hat for work only. Other hats without the mesh were much better at retaining their shape. I won’t buy another exc as a work only hat.~4|Susan McF^Very nice hat! It’s a wee bit large but my husband loves it. It arrived promptly and well packaged.~4|Kirby N Elvin^Somewhat large but adjustable. Well made. Seems like it will last~4|Dionne Mullins^The most charming hat in my collection. A great buy for the price.~5|B. Carpenter^Use when working outdoors&#44 no problems&#44 fits as expected&#44 provides shade my head.~5|Not a Anglo-(or Franco-)phile but^Very nice hat&#44 but if there is a breeze it will blow straight off!~4|

  17. Sonia Porter^My hubby is loving his new collection of super hero t-shirts. So this is one of many that hes purchased and the colors are bright and the charcters or super hero’s are visible made of cotton. The size was just right and so was the fit. This was a regular purchase for me aand my opinion was my own~5|Joey S^This shirt fits great and it looks good as well. It’s a shame a lot of Justice League shirts don’t have Martian Manhunter on them because he’s my favorite and deserves to be included&#44 but this one had him and I had to buy it! Love it!~5|BoNe1^Great shirt~5|steven st.germain^i just love this t-shirt it fit just right and it looks nice it is even better then i thought it would be so a very big thank you to the seller of this product.~5|The Notorious Tran^The image looks good. For a Large&#44 the shirt length is a bit longer than I expected.~4|janxcdlily^My son loved his present! The shirt arrived in a timely manner and is as shown. Awesome shirt.~5|Peggy^We had to order one size larger for it fit correctly.~4|Amazon Customer^Love the classic characters and the shirts fits well…comfortable fit :)~5|Malidee^My son says he “stands out in the crowd” when he wears this T-shirt.~5|P.M.^This shirt looks as awesome in person as it did when I saw in on Amazon… great colors and just a great t-shirt all around….~5|

  18. Vanessa Morse^I’m actually wearing it right now! Great shirt&#44 comfortable fabric. Has a vintage&#44 faded look to it (aside from the logo itself)&#44 and was the perfect piece for my halloween costume. I’m happy to have chosen something simple that I can obviously wear again. Living in the south&#44 all we drink is Coca-Cola…so&#44 I’m staying loyal to the brand and wearing it on a t-shirt!~5|Gigila^I bought this shirt for my husband for an easy Halloween costume. He was the coke to my Jack (Daniels). He said it was comfortable (and he is very picky about clothing material). The fit was true to size and the quality was very good. I would recommend.~5|Tom L^Way undersized&#44 cheap shirt too&#44 very thin and off center printing.~4|Amazon Customer^Always wanted a Coca-Cola shirt and this one fits perfectly and looks good on me…~5|A. Kirkham^Got a small for my girlfriend. It seems to be well made and she likes it.~4|LH777^Material is soft and comfortable. The shirt was true to size and did not shrink up when washed/dryed. The color did bleed slightly when I transferred it from the washer to the dryer. Make sure to be careful which clothing you wash it with.~4|Anthony Rettaliata^Love it looks great .~5|nicole underwood^Everything about this shirt was fine and met the expectations I had when I purchased it. The only issue I had was when I opened the package&#44 the shirt had an odor. It smelled like vinegar. I wasn’t happy about that.~3|Ralph Morales^No complaints. Nice and comfortable~5|Judi Prince^Great Shirt that fits as expected. Great material that is super comfortable as soon as you put it on! Highly recommend this shirt for all you Coke lovers out there!~5|

  19. AJ^I bought this for my dad shortly after my husband and I announced our pregnancy. This is the first grandchild on both sides of the family&#44 and my dad knew immediately that he wanted to be called “Grandpa.” I was excited to find this for him! The hat seems well made&#44 and I like the casual material and style (not too crisp or bright). It fit him well&#44 and as he nearly always has a ball cap on&#44 I’m sure it will see lots of use!~5|Sarah J^Covers my step dads bald spot&#44 worked as intended.~5|Sarah H'ghar^Bought this for my grandpa for his birthday. He loved it and it fit perfectly.~5|Stacy M Kopitske^Nice product!~5|

  20. Stephen Thomas^Overall a good buy for the price. The pockets on the jersey are very high on the back of the jersey and difficult to access anything while riding without a very uncomfortable reach. I am a short guy of 5’6″ and weight 145 and I bought the Medium size after reading others reviews and the jersey is a great fit and although the leggings are too long&#44 I just roll up the lower part after I zip them and it works for me. Style looks great and I have used just once since I got them last week and I am happy with my purchase.~4|Amazon Customer^Very good quality pieces&#44 I was impressed with the solid construction and nicer material.I had a minor issue with sizing but communication with the seller was very prompt and it was taken care of quickly and easily. Top notch customer service!~5|Amazon Customer^Very good jersey. It protects you from the cold weather. very good material quality am very impressed with the jersey.~5|Pete^Perfect~5|Nate Rose^Great padding for cool weather~5|Jon^I wear a large in regular us jersey size. Definitely happy I bought the extra large. I like this orange color.~5|Devon^Very pleased with the way this fits on me. Im 6ft 190lbs. Pretty muscular frame and it fits nice. I have the xl. The pants are a little long but it fits great as well.~5|Kris M.^Sizing can be tricky so you may want to contact the seller to discuss before ordering. They provide excellent customer service and made sure I got what i needed. Great value for the amount of money spent.~5|Ken B.^Product fits perfectly&#44 breathable material. I was able to enjoy cycling in this apparel even though in my opinion the pants seat padding could be a bit more absorbent.~4|andrew^The pant was the perfect size&#44 however the shirt was a tad too big for a large.~4|

  21. Dr. G. P. Maddocks^These shorts are stitched well&#44 but you are dealing with a Chinese product so if you purchase them definitely buy one size larger than you normally wear. If you have ever owned a really good pair of bike shorts you probably will not be happy with these. I wear a US waist size 27 so I purchased a Asian M (US Small). Big mistake! The waist fit fine and although the legs were a bit snug they were not initially uncomfortable. The issue is the more you ride your leg muscles naturally increase in size. The tight rubber banding on the bottom of the shorts grew increasingly uncomfortable. The rubber banding is cheap and I imagine will not hold up well after a few washes. Also the crotch/seat padding is too wide between the thighs (perineum area); this is especially noticeable if your bike seat is the more narrow style.~4|ShipNC^Wow&#44 I took my first ride today and was totally impressed! The price was clearly right so my expectations were not high&#44 but I found these shorts fit well&#44 looked good and had excellent padding. For the first time in a while&#44 my buttox was not killing me after 30 miles. Maybe it was the shorts or because I have been riding more&#44 but I’m going with the shorts! At $25&#44 I’m getting another pair!~5|Amazon Customer^My balls enjoy the comfort of a long ride~5|Gabe Fejeran^Im not an expert on shorts but everyones ass is different. These have actual gel in them&#44 not foam like the cheaper ones. The croatch part is a little thin in my opinion but the gel around it makes up for it. Colors look great and they have grips that go around the quads so they dont ride up or flap in the wind.~5|Sankar N.^Good pair of bicycling shorts that do not ride up thigh&#44 although the butt cushion is satisfactory&#44 there is not as much padding in the crotch area as expected :)~4|DWAYNE JERNIGAN^Pad too thin in the front but ok in the middle and back. I was emailed that the pad was being redesigned.~3|LIZ MALONE^love the color and shape would only use these for 20-30 miles only~4|Brandon L Crawford^Great shorts for the price. The band around the thighs is a bit tight but not terrible~5|Raquel reynoso^Fit perfectly&#44 bought a bigger size than normal.~5|steve m.^Great product for the money&#44 I have 3 pairs of their shorts~5|

  22. Leigh Allen-Chen^I picked up this tee for a sweet teenager on her birthday. She loved it&#44 and we’ve had so many positive comments about both the quote on the shirt and how nice the shirt looks. Fabric is good quality&#44 the print is clear and has held up to repeated washing and it was cut to fit nicely as expected.~5|Caitlin Covell^I ordered a 2x in women’s&#44 figuring it’d be a little on the small side and would probably shrink. Boy was I wrong! It wasn’t “a little” small&#44 it was INCREDIBLY small! The 2x fits more like a women’s small&#44 and the material is itchy and totally uncomfortable. I tried to have it returned and refunded&#44 but I only got a $4 refund and no shipping label so I could send it back. A totally waste of money.~3|Amazon Customer^Love this shirt I do but it is a little small and it shrinks beyond that so I would order a size or two up from your normal.~4|A.^I ordered a size up because it said it’s a fitted tee&#44 but it is not. I received my size L today and I was swimming in it. Way too big!The design is cute but the cut of the shirt is not flattering.~4|Olivia^Great shirt for the fan fic crowd! My daughter loves it!~5|pksmom^My daughter loves this shirt. I would say it fits a little small&#44 but maybe it’s just really fitted.~5|Amazon Customer^Nice shirt&#44 good fit. My sister loves it.~5|Lisa^Just as described. I always buy at least one size larger than what I usually wear because these are always smaller than normal.~5|Amazon Customer^The shirt was clean and not wrinkled but if it was any smalled i couldn’t wear it…. And i usually were med shirts but ordered a lg just incase.. Its more like a small . also very very thin~3|Michelle^i bought an xlg and fits well for a med built woman.~5|

  23. deke^well made&#44 comfortable&#44 great price for a valued&#44 quality product. dark under brim to reduce glare/light reflecting….love it!~5|JML^Great fit and my daughter loves it! Great quality~5|cmorais^I wear hats all the time&#44 i had good ones and bad ones. So the only thing i was worried about was the stiching and lining&#44 but for the military hat everything lined up right ??~4|Jacob^Solid quality for a great price! Fits as you would expect.~5|Amazon Customer^nice! fit! and the look is exceptional~5|Ckterry7^16 year old loves this~5|Don Mayes^Nice visor.~4|

  24. Dani^I love the Beatles and found this shirt recommended to me by Amazon and just had to have it. I usually wear a medium in women’s but wanted a looser fit around the chest area and for this reason&#44 I got this in a Medium too. The fit was great&#44 a bit long on the torso as it goes past quite a bit past my hips&#44 but overall&#44 a great&#44 light shirt.~5|R. Medina^The shirt I received was not the same as the picture. No official Beatles logo and much smaller screen print. Shirt is flimsy and see through. Was good enough for a 60’s party I was attending so I’ll give it two stars but it’s completely disposable.~4|Reading Doc^Came directly from China and delivery was delayed. The background color is more yellow than it appears in photo. But size is true woman’s medium and 100% cotton~4|Robbie Tidmon^If you are a Beatles fan this is a must !! Got a large for my husband and it fits perfect!!~5|Blan Gernstein^Official product&#44 has the Beatles apple label. Good quality and the print is well defined. Cream color really stands out from the normal white.~5|Amazon Customer^Thanks for a wonderful and professional transaction~4|Donna Shine^Really liked this Beatle shirt. Bought it for Christmas for my husband. He loved it!!!~5|Panda^Wearing it right now. Very soft cotton.~5|Donna W.^Great shirt to add to my collection!~5|Larry L Adkins^I love it!!!! I was just the right thickness that I like. Great item~5|

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  31. Ding Dansen^It was about time to get a new Pantera shirt&#44 my other one is over 10 years old and almost too small to wear as I bought it when I was a teenager. Fit on this one is excellent and I like the nice big bold graphic on the front. It was a very fair price too. Domination was the first song that got me hooked on Pantera so it seemed fitting that I would buy this shirt.~5|Jacqueline Baxter^This shirt is perfect. The color is more vibrant than the picture shows&#44 the fit is true to size&#44 nice material and holds up well after washing. Would definitely purchase again.~5|Dagony^Received shirts today&#44better than advertised.pleasure after being ripped off so many times with inferior products.poster revolutions you have amazing shirts&#44great fit and print.you restored my faith in online buying..thank you again and we will buy all of our shirts from you for now on….~5|Jessica^Fits as expected&#44 great material&#44 doesn’t shrink much&#44 print on it is great!~5|Amazon Customer^For one this was NOT a t-shirt! It was some kind of silky material. The quality is absolutely horrendous! It looks so cheap that I just threw it in the trash. I would cost more to send back than it is even worth! I will NEVER buy anything from this company again!~3|Amazon Customer^Nice shirt thanks~5|Amazon Customer^Good product&#44 good design and quality~5|Amazon Customer^I am over 6 feet tall and it’s hard to find shirts that are long enough to fit me and aren’t too big in size. This one fits nicely. :)~5|Francisco Rodriguez^I ordered a XXL size but I receive a small t shir&#44 the graphics are so poor too~4|Stevo^The graphics are nice and the shirt was a good deal for $12. A lot better deal than I could get in a store for my favorite metal band. Is a little smaller than x large but most amazon shirts are lol~4|

  32. Barry in MO^WARNING: BUY A SIZE SMALLER THAN YOU THINK YOU NEED. I wear an XXL (2XL) hat. I ordered the xl-2xl size hat. I was afraid it would be too small since it was marked to also fit xl heads. The hat I received was way too big and is being returned.~4|dmoney^I ordered this hat for my husband…the xl-xxl fit him perfect and he loves it! It is very lightweight and comfortable for him. I believe I ordered it on a wed or thurs and received it on Monday! Very well pleased and would order from here again~5|kcfromkc^Love the hat!~5|P. Hudgins^Just what I needed. I like the lightweight fabrics & vented head piece~5|

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